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4 Key Components of Catalog Printing

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4 Key Components of Catalog Printing

You know that creating a catalog can be effective in selling your products. Nevertheless, how will you create a great catalog that will entice the consumers to open their purse-bag? Let’s look at some of the components that you should have in your catalog to ensure it is successful.


AnAttractive Cover


The first thing you should consider when using printing services Plano to design your catalog is the cover. This is the first thing that the consumer will see. And normally, the cover will decide how far into the catalog they will read. Print your catalog cover on a heavier paper stock than the other pages. It will not only make your catalog more attractive, but it will also help the catalog to be long-lasting.


Paper that Complements the Product


Once you have selected your cover, you will have to pick the paper stock for the interior pages. Here you have a great variety of options, starting from newspaper-like papers all the way up to heavyweight glossy paper. Although you could be tempted to pick an inexpensive option, you should consider the products that you are trying to sell. If your products are top-end items, then your paper should be high-end paper as well. Else, the paper will be at odds with your branding strategy since your consumers will have a feeling that your products are of lower quality or value.


Binding that Lasts


Almost every consumer will throw out a magazine or catalog the moment it falls apart, if not sooner. For that reason, you need to be sure that you pick a binding option that will last through several readings flicking through it. Indefectiblebinding is the choice of larger catalogs and businesses advertising upmarket options. In the case of smaller catalogs or marked-down items, you can even select saddle stitching with stapling.


Find the Right Printer


The biggest catalog printing blunder that you can make is opting for printing services Plano that have little experience in catalog printing. Moreover, the price may not be your only concern when it comes to printing a catalog, especially if you have high-end products to sell. If you are frugal on your budget, there is a possibility that your catalog will come out looking cheap. That is a waste of the entire investment.


The Nutshell


Your catalog is a powerful representation of your brand. Ensure that it does your products justice and will be worth your investment.


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