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5WPR Beauty Team Expands TikTok Programming for brand Awareness &Sales

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MarTech Cube
5WPR Beauty Team Expands TikTok Programming for brand Awareness &Sales

5WPR, one of the largest independently-owned PR firms in the U.S., expands its digital beauty capabilities to support enhanced TikTok programming that elevates brands by building authentic, trust-based connections with consumers in an increasingly virtual world. By leveraging industry intel, robust tools, and databases, 5W’s Beauty PR team successfully identifies the right partners to tell brand stories on the platform, driving large-scale visibility, engagement, and conversions.

As TikTok continues to grow in popularity, 5WPR has worked to evolve its programming to focus more heavily on the platform. The agency has invested in data-driven resources and tools to successfully execute strategic paid campaigns and earned gifting programs that develop authentic communities of TikTok-first creators for brands. These efforts have resulted in viral moments, product sell outs, impactful media coverage, and mass recognition for many of 5W’s beauty partners.


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