The wholly unexpected and unrivaled sudden change in the current local scenario has made a significant impact on small as well as mediocre businesses. The complete shutdown of face to face or word of mouth Marketing strategy has made it a lot challenging to survive in the market.
Those who had a small online presence earlier can bounce back swiftly but those who were entirely out of this scenario need to struggle hard to afloat. Only those who will be able to sail through this storm learn to adopt the digital platform to mitigate their losses.