When you work with advertising agencies in California to market your business, you expect that these marketing experts have the most effective and smartest sales programs in the industry. In reality, not all are the same and some of them can mess you up instead of helping you get more sales. It is, therefore, important to choose the right marketing agency and if you are an ad or marketing agency, you should avoid the following mistakes.
Lack of a business plan
You will be surprised to hear that some marketing agencies don’t have a business plan or if they have one, it is a bad one. They have not decided on what they want to sell, who they wish to sell to and how they will accomplish their advertising goals. These plans should also take into consideration the fast pace of the ever-changing social media and advertising technology as this will affect their future staff needs and service offer. Twitter seems like it is launching a new set of advertising strategies and options every week.
Lack of a remarkable brand positioning
When you do your research, you will be surprised to find out that most ad and marketing agencies don’t have a remarkable or distinctive brand positioning. When I say brand positioning, I mean the brand positioning that will help a marketing agency stand out. The need for a distinctive and compelling brand is an important factor in any sales proposition of a company.
Lack of a business development plan
Ad agencies should have a business development plan. The plan should include what the key sales messages of a company are and who the target audience is. It is also important for the plan to include the details such as schedules for the inbound and outbound advertising programs of the agency. If the marketing agency has a business development director, then it is important for the agency to motivate the salesperson via their commission and compensation structure.
Lack of a website
You would think that a marketing agency has the best marketing websites but this is not always the case. Some marketing agencies claim to provide the best services but you end up learning that they do not even have a website. Despite the fact that the website of the agency is the first-place clients will go when they want to do a background check on the agency, some agencies do not have a website and others have poorly designed websites. Clients expect the marketing agency to be better than them. There is no way someone will trust you to market their business if you cannot even market yourself.
Poor social media programs
Social media is unruly and time-consuming in nature. It, therefore, requires a great master plan based on the objectives of the development plan. Unfortunately, some agencies have a poor social media program.
Lack of consistency
Advertising agencies California should be consistent with their information if they wish to get positive results. Unfortunately, some agencies are not consistent enough and end up harming their clients.
