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We are offering a nice digital marketing Course in CoimbatoreThe key to perfect content marketing is understanding existing intent and anticipating future intent, and then, creating the content “assets” needed to address that intent 24 hours a day, 7 days a week.In our Freshbooks example, a customer who's deep in the funnel might have the intent to compare Freshbooks to Quickbooks.This content asset addresses that intent: And you’ll have to run paid traffic to your content to maximize your results or you risk leaving money on the table as Molly explains:The truth is the most lucrative content assets you’ll create (if you have an existing business) are assets that meet intent at the bottom and middle of the funnel.

Optimize for this existing bottom and middle of funnel intent before going to work on generating awareness at the top of the funnel with an expensive and time-consuming blog roll out.That’s not to diminish the power of a business blog.

Perfect Content Marketing Is Ascension Focused:Failure to provide an ascension path from every piece of content you create isn’t just bad marketing—it’s a bad user experience.Smart content marketers anticipate the next logical intent and remove as much friction as possible to create a clear path to conversion.In our Freshbooks pricing page example, notice that Freshbooks has created a clear ascension path to a "Risk-Free Trial" of the software.In blog content, prospects can be given the opportunity to opt-in with their email address to get more information about a topic.Check out this ascension offer embedded in a blog post.

And, because of the magic of ad retargeting you can follow up with these prospects with a relevant ascension offer without even acquiring their contact information.

Perfect Content Marketing Is Cross-ChannelPerfect content marketers publish content that meets intent in any channel where groups of prospects are searching for and sharing content including:Website/blogFacebookTwitterLinkedInPinterestYouTubeChances are a single content asset that could be published across numerous channels to maximize exposure.For instance, could that video demo of your product be republished on your YouTube channel as Cuisinart has done here?

Can that podcast become a written article for LinkedIn Pulse?Perfect Content Marketing Is Avatar-Based:Last, but certainly not least, perfect content marketing assets are produced to satisfy the intent of your customer avatars.