I’m Ashley Kenny, Founder and CEO of Heirloom and I’d like to share with you how my brother and I created the company with the hopes of helping our Grandmother and other families stay connected. Hope our story will inspire new and aspiring entrepreneurs!
For The Love of Grandma
At the start of the pandemic, my brother and I noticed our 92-year-old Grandma was left behind, unable to experience the joy many of us get from sharing family videos. Like many other older adults who are at higher risk for contracting COVID-19, our Grandma had been sheltering in Detroit in her 540-square-foot apartment with little contact with the outside world.
She has no cell phone, computer, or Wi-Fi, and her only real stimulation came when she had food and books delivered outside her apartment door. She seemed lonely and sad, and this truly broke our hearts. We needed a way to stay connected to her and a way to send videos of her three great-grandsons.
My one-year-old son was just learning to walk and our Grandma’s two other great-grandsons were exploring the world of preschool.
As experts in software engineering and video production, my brother and I joined forces, and Heirloom was born.
When Talents Join Forces
As a documentary filmmaker, I spent nine years producing films for National Geographic, then three years at Al Jazeera America overseeing their documentary series department, and most recently I was the Head of Production for The Atlantic. My brother, Zack Bloom, has a background in computer science and tech start-ups. He has launched and sold a tech business and he’s great at building tools that solve problems.
Together we directed our frustration of not being able to send videos to our Grandma into creating a solution. I found a small video screen I had on hand and uploaded eight short videos of my sons and nephew laughing. It included moments from their birthdays, first time riding in red wagons, and walking.
Similar to a photobook, but with video instead, I quickly sent the completed product via snail mail to our Grandma. Two days later, I received a phone call from her. She was overjoyed to receive this thin, greeting-card-size video book device. “I can’t tell you what it means to me to see our babies,” she said. “Thank you so much for thinking of me. This means the world to me.”
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