Top 10 Mobile Game Monetization Trends for 2022

Top 10 Mobile Game Monetization Trends for 2022

Developing a game is one part, but making money takes it to a completely new level. There are several monetization games strategies to select from. But, not all may work in 2022. Check out the game monetization trends for 2022.

In-app ads

In-app ads are the biggest game monetization technique. It allows the developers to earn revenue and gives advertisers the freedom to display their ads and expand their potential customers.

Different formats of in-game ads are used, such as rewarded ads, offerwall, native banner ads, playable ads, and interstitial ads. Choose a good ad format depending on your monetization objective and game type.

Native ads

Native ads mix well with your gaming interface according to your mobile size. These ads are the same and increase revenue and user engagement.

Immersive advertising

It is also a non-intrusive ad to monetize 2D and 3D games. They adapt well to the mobile gaming environment.

Immersive ads can be placed anywhere in the game without any code. They don't interrupt playing but enhance interactivity.

Rewarded ads

Rewarded games should be placed at the right time and place to add value to the gamer's gaming experience. The user should see the ad and take action accordingly to receive the rewards.

In-app purchases

If your game has a good number of users, you can make users pay for it. However, if you have just started, a paid game may not work for you. However, you can make your game free but still earn money through in-app purchases.

Gradually introduce it according to the player's level, so someone who has started should be offered a starter pack.

Paid games

Developers with a large fanbase can go for paid games. Minecraft is a paid game with a large number of buyers.

Subscription

Several games have subscription options. Gamers like to gain access to every game content and feature to get a seamless gaming experience. Hence, they will subscribe to your services. 

Hybrid monetization approach

You can use the above mentioned strategies together. The hybrid monetization approach allows developers to enjoy several revenue sources.

Several games in 2022 are selecting between in-app ads, subscription, and in-app purchases. This works best when users prefer to buy or subscribe to your services or watch ads for a reward.

It basically depends on your traffic.

Meta layer monetization

Previously, mobile games monetized their complete gameplay. They offered lives and energy after monetization. 

Sponsorship

You can also monetize your games with sponsorship. You need to find a partner for your game who can offer something useful to your customers. It will draw the attention of your gamers and boost their sales directly. It will also help you receive revenue from sponsors.

In the last few years, the monetization strategies for games have changed. Some games choose direct monetization through meta layers. Others choose the indirect way. Ultimately, both approaches help to enhance engagement and retention and boost your revenue overall.