Every company wants to attract as many customers as possible to their social media pages. They want their website to be shown at the top of any related google search done by their target customers. With a lot of companies trying to bring their website to the top of the user search results, the writers have become competitive with their content. We can find really engaging content nowadays. A common strategy used by many companies is to make their content long. Why is this strategy followed? This blog will help you understand the uses of writing a long content and how it is good for content marketing.
What exactly is long content?
Let us first try to understand what exactly is long content. How many words should it have to be considered as long? Normally, anything more than 500 words can be considered as a long content. But we are not talking about a normal case here, are we? We are talking in the context of content marketing in digital marketing. Here, any content short of 1200 words is not a long content. Top digital marketing google companies like Digileap Marketing insist on the ideal content length for SEO being greater than this number.
Digital Marketing business has started booming during the pandemic where every company, freelancer, and even small and medium businesses are resorting to digital means of doing the marketing for their products and services. The uses of writing long content have only recently been realized by various writers and companies. It was earlier thought that long content should be avoided as the attention life span of the content consumers is shorter than that of a fish and also many would not like to go through huge amount of text on a phone. Hence, the content should be short and to the point. The present scenario is in strongly in contrast to what the earlier belief was. The ideal length for content on web page ranges from 200 to 1000 words on each page.
It mainly increases the Search engine optimisation rating of the website. That further leads to a lot of uses like increased sales, shares, and interaction. This brings in new opportunities for the company and is also useful for the readers of the content. One must however understand that just long content does not always result in a good SEO rating. The quality of the content also matters. It should be useful for the readers as they expect to learn a lot of things by visiting a particular page. Companies can always make use of digital marketing companies like Digileap Marketing who provide quality digital marketing services and can help increase the SEO rating of their websites.
For example, you can make users share their participation on their social media, follow your page, or tag five friends.
This makes things a lot easier than having to start from scratch.To make your SEO work, you must give valuable information to your audience.
For that, you need to focus on optimizing these three areas primarily:Keywords — Instead of thinking about what you would call or how you would define your product, think about how a new user would search for it.Meta descriptions — People see meta descriptions as a summary of your site on search engines; therefore, it must be short, crisp, and appealing.
But beware as sometimes Google neglects this description and shows the first few lines of text on your page instead.
Consider RemarketingA smart marketing strategy understands that it is about guiding the visitors through the marketing funnel instead of just impacting them blindly.Customers are in different stages of the buying process, and they might not be ready to buy from you the first time they come across your company.
Try to get them to give you their contact information and make sure to nourish your relationship with them.However, do not forget about other things during the process.
