The U.S. tablet market is projected to expand at a substantial CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to the increasing demand for technologically advanced consumer electronic devices.
Table is an electronic device widely adopted for web browsing, video streaming, and gaming, which is supported by a range of operating systems (OS) such as android and iOS. It normally comprises of several sensors, camera, and touchscreen display and is powered by a rechargeable battery. With the advancement of technology, the device is widely produced into a thin and sleek design portable gadget for various applications including personal and business purposes. Extensively used for browsing social media and entertainment, the demand for devices are growing at a rapid pace among teenagers who usually spend their time for playing games and other social media video streaming such as Instagram, TikTok, and other apps.
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One of the key driving factor for the market growth is the growing consumer preference for detachable tablet PCs owing to regular travels, working from remote locations, and producing or transferring content. Additionally, detachable or convertible tablets belong to the hybrid category, which has flexible display and easy-to-use advantages. Furthermore, they are extensively used for media-related activities, real-time content creation, and communication. Expanding demand of the gadgets from medicine, aerospace, enterprises, commercial, and defense sectors are projected to augment the market growth.
Market Trends, Drivers, Restraints, and Opportunities
- Rising demand for portable electronic device and rapid introduction of advanced tablets such as detachable tablet PCs are anticipated to propel the market growth.
- Availability of a broad range of innovative products with advanced features of tablets due to technological advancement are projected to boost market growth.
- High penetration of the Internet of Things (IoT) and easy access for communication using the devices present key factors that drive the market growth.
- High cost, risk of privacy security, and some technical challenges are key factors expected to hamper the market growth during the forecast period.
- COVID-19 and its adverse impact on the electronics industry globally acts a key restraining factor that can impede the market expansion.
- Massive R&D activities from key electronics manufacturing companies to produce high-ended products are expected to create numerous opportunities for the U.S. tablet market.
U.S. Tablet Market Segment Insights
Android segment is anticipated to dominate the U.S. tablet market
Based on OS types, the U.S. tablet market is divided into iOS, android, and others. The android segment is anticipated to dominate the U.S. tablet market during the forecast period due to growing demand for android tablets and wide availability of several advanced featured products based on android OS. Other factors including cost-effective, user-friendly, and lightweight of android based electronic gadgets are expected to boost the segment growth. Additionally, most of recently introduced android-based devices are equipped with various advanced features such as sensors along with multi-tasking facilities and fingerprint security advantages.
However, the iOS segment is anticipated to exhibit a moderate growth rate in the country due to the existence of strong participants and usage of these products as luxury devices., Wide usage of iOS tablets for web browsing, video streaming, and e-commerce activities is another key factor that fuels the segment growth. The others segment is expected to exhibit a high CAGR during the analysis period due to rising demand for the OS type. The others segment include BlackBerry, Ubuntu, and Windows; the Windows-based electronic devices are gaining traction increasingly across the globe and is projected to hold a large market share in the coming years. The demand for Windows-based detachable tablets are rising significantly as they are functional, flexible, and easy portability.
Compititive Landscape
Some major players competing in the U.S. tablet market include Apple Inc., Amazon.com, Inc., Samsung Electronics Co., Ltd., and ASUSTek Computer Inc.
These key players are mostly focusing on offering a range of products including slate, convertibles, and detachable tablet PCs in the hybrid category. They are the key global players manufacturing electronic devices and are known for their massive investment in research and development (R&D) activities to develop innovative solutions for expanding their consumer base and gaining strategic advantages over their competitors. Moreover, these dominant market players are adopting strategies such as mergers, acquisitions, partnerships, and product launches to expand their operation across the globe.
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