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The Impact of Pandemic on Direct Selling Brands

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Epixel MLM Software
The Impact of Pandemic on Direct Selling Brands

Many businesses have been affected by the pandemic. The brands that relied on their products to reach out to consumers had lost a significant chunk of their customers. The pandemic has also made a great impact in the direct selling industry also. Sales have plummeted and so did profits in direct selling companies like Avon, Tupperware, Herbalife, and Amway among others. The problem is not just confined to these few companies but extends beyond them as well with other industries being hit hard because of the global financial crisis. A research has been done to study the pandemic impact on various direct selling brands and analyzed the changes.


A lot of companies have experienced an increase in revenue during the COVID period, while others had a more difficult time sustaining. This study examines the effect of the pandemic on direct selling brands, specifically 10 out of the top 100. It is important to understand how this crisis affects these companies because it can provide insight into how other industries might be affected in a similar way. Let’s analyze the revenue changes of some top direct selling companies.


  • The year 2020 saw a surge in COVID and its related effects on the world. This pandemic caused a significant setback for many industries, but not Amway. The annual retail sales of Amway increased from $8.4 billion in 2019 to $8.5 billion in 2020, which is indicative of no major setbacks during this time period for the company.


  • Herbalife's company-wide growth can be attributed to the combination of its existing global infrastructure and a relentless focus on quality products. It is for this reason that the direct selling company has been able to maintain a record average monthly search of 2.24 million, a difference of 0.41 million from the pre-COVID period, in line with Amway and Natura. Also, Herbalife is the most searched direct selling company in Puerto Rico.


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