Packaging helps to keep the world in order. So, what exactly does product packaging entail? The design of a product's exterior is known as product package design. In packaging, a box, a can, a bottle, or any other container, materials and shapes are considered, as well as designs, colors, and typefaces used. This is where professional packaging design services play the role.
Packaging, like any good design, conveys a narrative. It's also a sensuous experience, involving us physically through sight, touch, and sound. All of these facts assist us in determining what the contained product is for, how it should be used, who should use it, and, perhaps most significantly, whether or not we should purchase it.
Before you start creating a product's packaging, you need to know the answers to three questions:
What is the product? - This isn't a trick question; it should be simple. What exactly are you trying to sell? What is the size of it? What are the materials used to construct it? Is it a delicate situation?
This question will help you to understand if you need any logistic support for your product. . Something enormous or oddly shaped, on the other hand, may necessitate a custom packaging solution rather than an off-the-shelf box.
Who’s buying the product? - Is it intended for men, women, or both to utilize the product? Is it aimed at kids or adults? Is it aimed at people who care about the environment? To those on a tight budget or with a lot of extra cash?
The packaging of a product should appeal to the ideal consumer; knowing who that consumer is before beginning the design process is critical. Larger text may be required for older adults' products. Items aimed towards affluent customers, on the other hand, will need to consider materials that evoke a sense of luxury.
How are people buying the product? - If the product is designed to be sold online and shipped, you'll want to think about packing differently than if it's going to have to stand out on a big-box store shelf. Items that will be sold online should not have a lot of additional space because it may cause the product to rattle or the package to bend. Those that will be displayed on a boutique shelf will need to stand out amongst the adorable things in cutesy packaging.
Packaging design companies deal with everything discussed before.
