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India's Leading Brands in 2021

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Insights Success
India's Leading Brands in 2021

There have been people who created exceptional things by mistake, like dominoes falling with just the touch of a finger, things fell in place like a miracle. These are the hiccups that people thought were just a fluke, while the person who made it happen had the vision to materialize it.


It all begins with an out-of-the-box idea, a thought that no one else has ever come up with. This initiation sets a foundation for creating something big that has the potential to bring value to others. An idea can be as twisted as possible, but if it is solving a problem – that’s all it needs! That is all it takes to make a difference in the society we are living in. Contributing to each other’s development is important, and an innovative idea can make that happen.


People often forget that a popular soda (cola) was made accidentally. Soon, it became the go-to refresher for the youth all over the world. Inertly, that is how a business starts and becomes big. No matter how small, an idea has the potential to become something great and add value to people’s lifestyles in a dynamic way. Small ideas create big differences, which is evident in many cases we see in our real lives. A person becomes an entrepreneur when they know they have something great to deliver. Something that has not been in demand yet but has the power to create it and influence other people’s lives.


A marketing gimmick that an energy drink brand utilized revolutionized how marketing strategies work. The team of this company carefully placed used or empty cans of the energy drink across the pavements and recycling areas to give the impression that the drink is, in fact, very appealing. They created curiosity amongst the people, which resulted in a boost in their sales. The energy drink brand successfully created history by using an out-of-the-box idea, and people started liking what it had to offer.


Ideas like this pop up now and then and force the market to go under a paradigm shift. These ideas need to be appreciated and cultivated more to disrupt the business world continuously. That is why we at Insights Success have come up with our latest edition of ‘India’s Leading Brands - 2021’. In this edition, we shed light on some of the industry disruptors creating a legacy with their ideas and revolutionizing the ever-dynamic business sphere of the country.


Please go through its pages to get some insights on the featured personalities and their respective enterprises while reading articles drafted by our in-house editorial team for your knowledge.


Happy Reading!!!

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