Brand awareness is a vital part of any marketing plan. In this era of digitalization, when there are so many websites, you will need to do something different to stand out. At the time of writing this blog, there are 200,674,843 active websites globally, and 175 new websites are being created every minute. So, you see, the competition is tough; thus, to remain on the top of the game, you need to use the best SEO (Search engine optimization) strategies.
What is SEO, and Why is It Important?
SEO is the process of enhancing the flow of traffic and improving the website's ranking. Your ranking in the search result can directly affect sales and brand awareness. Over 70% of the traffic clicks on just the top 5 results of the search engine. So, it is important to use the best SEO practices in order to make business more visible online and boost brand awareness.
- Content
It is rightly said that ‘Content is the king.’ However, content is not just the texts on the web pages or blogs. Everything you upload to the website, whether images or text, is called content. The website's content is a helpful tool in building a brand and lead generation. The content needs to be optimized using the right keywords.
- Keywords:
The entire idea of the SEO process is based on keywords. Choosing the right keywords will help you determine when your website will appear in the search results. To figure out the right keywords, do the research. There are number of tools available that will help you find the right keywords for your business. If you are an SEO service agency, you can use keywords like SEO Companies in India. You have to write the web content using these keywords in a way that dictates & conveys your brand profile with exactly these words. Sure, you can play around with the words.
- Link Building:
Link building is an important part of the SEO process. You will easily get ahead of your competitors if you get it right. Links play an important role in discovering your site by the search engine, which determines how well your page ranks in the search engine.
- Meta Tags:
Meta Tags come in the off-page SEO category, and they play an essential role in improving your site’s ranking. Meta tags help Google identify your brand against the search terms or keywords. Google matches and checks the relevance with Meta tags, Meta titles, and descriptions when someone types something in the search bar. So, create quality Meta tags stating the brand’s purpose and services offered.
Conclusion:
Improve your brand’s image and increase the traffic flow on the site by hiring ‘WizeBrains IT Solutions.’ We believe in enhancing business growth for both our clients and our company. Our goal is to bring your business to top search results according to the latest Google trends & algorithms. Our professional team of SEO experts takes care of all the optimization needs.
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But no matter how appealing a website is, if the users are unable to find what they are looking for, it is useless.
Understanding how people find, interact, and make transactions on your website will enable you to design a more user-friendly site, remove unnecessary or confusing CTAs, and eventually boost conversions.Understanding user intent is the first key to designing a successful website.What Is User Intent?User Intent refers to what the user is looking for when conducting the search query.
Usually, people confuse it with just keywords and search queries, and although user intent does take them into consideration, it goes beyond that.
For successful user experience, you need to broaden its definition.When you start thinking of user intent as the user’s goal of visiting your site, you will be able to go beyond just thinking about SEO and getting more customers.
You can think about the entire user experience on your site and, ultimately, how to convert your visitors into customers by offering great experiences.There are three categories that will help you in organizing the patterns of traffic you see on your website while analyzing user intent.
For starters, you can focus your efforts on the navigation bar first.Organizing Your Navigation BarFocusing your efforts on your site’s navigation bar will help you to take care of the navigation issues, if any, you found in your report.
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