Social-media-trends-influence-SEO

Social-media-trends-influence-SEO The views of the author are solely their own (excluding the possibility of the hypnosis phenomenon) they may not necessarily be in line with Moz’s views. It’s whether you’re participating in the latest competition or using popular TikTok audio, or creating your twist on a popular recipe, we’re all aware the latest social media trends are the perfect opportunity to promote awareness of your brand and expand the social media presence of your company. However, they are also a great way to increase the number of search results, bringing customers and sales to your site.

If making use of the latest trends in social media in some way or another isn’t an element of your digital marketing strategy yet then read on. This article will highlight how important social-media-trends-influence-seo is to get onto the bandwagon and give you the steps you can take to master the game.

Examples of search results that have been influenced by trends in social media

If we make an inventory of social media trends over the past few years, and search for closely related keywords on Google Trends, we can see a consistent pattern -the results for related terms are increasing in the wake of social media trends becoming in the news. Let’s look at a few of them.

Little Moons

Little Moons mochi Ice cream has been available for a long time however social-media-trends-influence-seo wasn’t until 2021 that its popularity truly became a phenomenon. Thanks to an organic mid-lockdown viral trend, prompted by a handful of members of TikTok creators.

The trend grew into many Little Moons TikTok videos of users searching for their products and trying them that eventually racked up more than 500 million viewers. Little Moons was the most sought-after ice cream across the UK, with its sales increasing by 22,000 percent. Amid the popularity, brand and brand, as well as associated brands that are not branded as well as searches for retail on Google have seen a dramatic increase in search results on Google too as shown below.

The drop in search volume following the initial surge indicates that the trend eventually ended, due to social media content, whether either viral or not – being of short duration. Brands can continue to sustain the momentum by tapping into influencer marketing and establishing fresh trends and reaching new audiences.

The salmon rice of Emily Mariko

Another excellent example can be Emily Mariko, a food and lifestyle content creator her remaining sushi rice “recipe” went viral on TikTok in October 2021. The site went from 70,000 followers and 7 million subscribers in two weeks, while the rest of the salmon rice videos had accumulated over 800 million views to date. The Google Trends report shows us that people were looking to find Emily’s salmon-rice recipe on Google also which provided plenty of other brands, creators, and media companies the opportunity to profit from social-media-trends-influence-seo as she did not use the search results herself.