Content marketing is absolutely dominating every online platform. However, marketing teams sometimes struggle to create content since that isn’t their normal area of expertise. To better understand the intricacies of using content for marketing purposes, we will give you some simple and actionable content marketing tips for 2022.
Create a roadmap
First of all, you should have a detailed plan for creating content and when you will be posting it. Without a plan for content creation, most of your marketing efforts will give you poor results, and you might have a hard time understanding why users aren’t reacting to your content. Having a content creation roadmap is a much better approach than just posting when inspiration strikes. Streamline the content creation process and use digital tools to help you get the job done faster and track SEO results.
Doing things on the fly will lead to missed deadlines and sub-par content that was created just to meet a quota. If you are looking for actionable content marketing tips, the most important one is creating a plan and sticking to it. Otherwise, you will quickly realize that your marketing strategy isn’t working. It’s okay to make mistakes, as long as you are constantly on the lookout for what kind of content is generating user interest and what just isn’t working.
Have a detailed schedule on when to create and post content.
Market your content on social media
If content is king, then social media is the kingdom it rules. Even if most of your content is hosted on your website, it will still be shared on social media. That is where people come to interact with each other and follow up on the brands they are interested in. Therefore, you should put a lot of effort into increasing your brand awareness on social media. Optimize your profile and research which target demographics spend time on the platform you are posting on.
Create separate content for individual platforms
The problem of creating content is only exacerbated by having an online presence on multiple platforms. Unfortunately, just posting on your website isn’t going to cut it these days. You should also post on several social media platforms and have an active YouTube channel. Business owners may be tempted to duplicate and post the same thing across all of their accounts. However, duplicate content can still cause problems and should be avoided by all means.
Firstly, duplicate content will lead to a loss of SEO and rankings. Perhaps more importantly, if you just clone your content in several places, it won’t give users an incentive to follow you and interact with your brand on different platforms. This will lead to a direct loss of user interaction, as well as a loss of credibility. For this reason, we suggest creating separate content for each of the different channels you will be posting on.
Videos have become the best way to engage users.
Videos are the best form of content marketing
A large number of online users, especially younger generations, spend the majority of their time online watching videos. Most social media platforms have invested a lot into enabling ease of use for sharing and watching video content. The largest platforms are developing their own live streaming tools to further engage users with video content.
Videos have become the preferred way to gain new information and absorb pretty much any type of content. You can use videos to promote your products and explain how they are used, or you can even create videos for affiliate marketing programs. If your website has both an article and a video covering the same topic – the video is definitely going to get more attention and be shared more often. Written articles still have a place in your content; however, videos attract a different crowd and are great for building brand awareness across multiple online platforms.
Let users generate content for you
Let’s be honest, creating content is a hard and time-consuming effort. Why not unload some of that work onto your fans and followers? You can increase engagement and let your users get creative, all the while saving yourself the effort of creating content. Run contests for fan-created content or regularly feature user-generated art or videos. Promote pictures of customers using your products, and hold giveaways for fans who send their photos.
One of the best actionable content marketing tips is to turn over content creation to your users by making it fun and engaging for them. You can also open up your website to user reviews and comments, but in that case, you should remember to respond to as many comments as you can. Be especially mindful of the negative comments and reviews, and show users that you are willing to act on their suggestions by making improvements based on the feedback they give you. The increased interaction with your website will also positively affect your SEO.
Incentivize users to interact with your products and create content.
Write longer articles
In its constant quest to improve the user experience, Google is favoring longer-form content. It turns out that detailed articles are preferred by both the search engine algorithm as well as most online users. Keep this in mind when writing blog posts if you are trying to rank on Google. Write detailed and researched content which is over 2,000 words long, and be sure to include internal and external links that users might find useful.
To summarize
If we look at the number of companies who have turned to content creation as their main form of marketing, we will see that everyone, from industry leaders to small mom-and-pop businesses, has started writing blog articles, and posting photos and videos. That’s why you should pay attention to the actionable content marketing tips for 2022 we have outlined here because this trend isn’t going anywhere. If you want to stand out among the competition – interesting and engaging content is the best way to boost your SEO and draw users to your website.
