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Why Do Big Shoe Brands Utilize GORE-TEX Waterproof Liners?

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When purchasing a new pair of boots or shoes, you may have noticed a small "GORE-TEX" label separate from the original manufacturer. What is this? GORE-TEX liners are a 3rd party proprietary technology highly utilized by top-footwear and boot manufacturers around the globe. Why would a large, successful footwear company opt for using a 3rd party technology? There are many reasons.


History


GORE-TEX has been producing advanced waterproof liners for use in things like boots, shoes, coats, bags, and more for over 45 years. With this long history, they have been able to focus almost all of their efforts on research and development projects, continuously pushing the envelope in terms of how effective their waterproof liners can be. This established history makes them a reliable and trusted choice for any manufacturer unable to develop their own in-house waterproofing technology.


Cost


As stated before, almost all of GORE-TEX efforts and expenses are concentrated around crafting the best possible waterproofing technology. Any large footwear manufacturer is constantly juggling a number or costs within their business, making investment in the necessary research and development to produce their own in-house waterproofing technology a major waste of their time and capital.


Brand Reputation


Since GORE-TEX has been a trusted name in footwear for so many years, many consumers will find this 3rd party technology to be a key advantage when purchasing boots. Why is this? It's simple: GORE-TEX waterproof liners are incredibly effective. These liners are built of robust materials, and designed to perform exceptionally well through years of hard use. Manufacturers of the very best boots and footwear routinely use GORE-TEX, as it meets a higher standard for quality and performance. Investing in a pair of women's or men's GORE-TEX boots is a smart choice.



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