HOW TO CHOOSE THE RIGHT SEO AGENCY?
METHODOLOGY OF A GOOD SEO AGENCY
Depending on their expertise within the natural referencing agency and your problem, they will be in charge of carrying out the SEO audit of your site. The analysis of the existing of your site at the start of any SEO service is therefore fundamental, as is a benchmark of the visibility of your competitors in your sector of activity.
First of all, a list of technical recommendations will emerge in order to draw up very precise specifications.
The stage of optimizing your showcase or e-commerce site will then focus on semantics. The team will therefore carry out a study of keywords based on the architecture of your site, but also on the positioning of your competitors with the aim of identifying opportunities for expression and gaining qualified traffic. .
The methodology used will be built in particular on weighted scores between the Internet user's demand for a given request, the level of competition as well as the volume of results in the SERPs.
In order to finalize the optimization stage of your site, a naming charter will be produced on the basis of this study of keywords, which will make it possible to integrate and optimize the main semantic tags crawled in priority by search engines. research: the metas and Hn structure tag.
It can be offered training for the integration of these SEO tags or support from your technical agency. Of course, our consultants and experts can also integrate these technical elements into your environment.
AUDIT
The SEO audit carried out by your referrer makes it possible to take stock of the current state of a site already online. Some SEO agencies offer pre-audits, then make your choice according to the different proposals of SEOs. Based on this audit, your SEO agency will warn you about technical errors or settings (duplicate content, page with little content, engine indexing, 404 errors, etc.). These are some of the blocking factors that slow down or prevent the SEO optimization of your site and cause it to lose positions in the Google ranking.
A natural referencing agency will provide you with the necessary keys and valuable advice to optimize your website, especially on the content of your pages. Indeed, it is essential not to neglect any element. Thus, natural referencing is a work of goldsmith for which each detail can make you lose or gain places on the search engines. To date, there are more than 200 criteria taken into account by Google.
The advantage of working with an SEO agency is that it has a department dedicated to web writing. Accustomed to the habits and customs of web writing, our editors offer optimized content. To boost the natural referencing of your website, the texts are then linked together by an internal meshing work, which proves to be a capital factor for the understanding of a site for robots.
The role of your SEO agency is to advise you in all these steps to optimize your natural referencing.
SPECIFICATIONS
Once the website audit has been completed, the agency's SEO team is responsible for designing the SEO specifications .
Adapted to your project, it identifies your objectives, the provisional schedule and gathers the key information for the good progress of the SEO project.
THIS IS THE LOGBOOK OF THE SEO AGENCY, ESSENTIAL FOR THE PROPER IMPLEMENTATION OF A SEO STRATEGY.
TRAININGS
Why train in SEO? After having consulted a natural referencing agency to audit your site, you can choose to take control of the operational. A word of advice: go directly to an SEO agency declared as a training organization.
SEO experts will be able to advise you on the implementation of your strategy and can accompany you during the different stages of your project.
Training in SEO is also the possibility of exchanging with technical experts and understanding the actions implemented by your SEO agency, but also learning to write for the web, knowing how to integrate texts into the back office of your site… A real transmission of knowledge and know-how!
OPERATIONAL FORMATTING
The implementation of actions is as important as the strategy.
Working with a good SEO agency also means ensuring that an entire team enters into the operational process to achieve the objectives.
Indeed, the 1st position SEO agency has experienced developers and integrators who understand customer issues and work in harmony with the SEO team.(δημιουργία eshop)
Support adapted to the type of company at 1st Position
TYPES OF COMPANIES
Whether you are a company established in different countries with a multilingual SEO problem or a local SME, our solutions adapt to your problem and the size of your structure.
With many years of experience in a wide variety of sectors, the 1st Position agency can act at all levels of development of your web project
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