What’s the biggest dream of every eCommerce business owner? It’s to get a lot of sales for sure. And what's one of the reasons people buy things online? It’s a professional and visually appealing products’ page design. There is nothing difficult in doing that if you are aware of the best product page design practices.
See the 5 of the most important tips on how to enhance your online business performance below. Secretly, even beginners can cope with implementing them and get great results (seriously!). Let’s check it out!
1. Remove a background from an image’s photos
Most people don't even know that removing a product’s background has numerous advantages. They include easy integration across different channels, increased engagement with your product’s page, and improved page loading speed. There are a lot of online tools for background removal that don't require high-end photo editing skills. Icons8 Background Remover is one of them. The tool offers bulk background removal solution for free, which is extremely important for e-commerce business owners. Furthermore, it removes the background from an image just in a few seconds and without reducing its quality.
2. Include product description
Do you want to know more information about an item that you are going to buy? Your customers want it too. Give them a comprehensive, but short description of your products, so they can quickly know about all the important features of the desired item. As a result, you will catch additional attention to your products, increased buyer’s trust and boosted the page's SEO.
Don’t forget to add the main keywords that your clients are looking for, so search engines can rank your page more efficiently.
3. Add a social proof
Social proof is a powerful sales booster. The reason is very simple: we are socially linked beings who are used to listening to others. That is why most people trust only their family and friends when making a decision.
When we talk about eCommerce, the wall of reviews is the greatest element of social proof. Think about how you can motivate your customers to write reviews. You can give them a discount, coupon, or a little gift in exchange for a short review.
4. Visible Call To Action
So, you attracted the visitor's attention. What is next? You are right, you should convert visitors into buyers. That is where call-to-action (CTA) will help you.
What is CTA? CTA refers to the next step the business owner wants his potential buyers to take. In your case it is to make a purchase. Having a noticeable button or link containing a CTA is a good idea. It can be something like 'purchase now' or 'add to cart' button. The most important advice there is to make CTA as noticeable as possible for site’s visitors.
5. User-friendly page navigation
No one loves a mess, even on an online store. That is why your product page should be well-organized. Delete unnecessary buttons and links, make sure that the page contains everything that you consumers need, not something that you think is nice. To check if everything is good with your page, you can ask your friends to test it on behalf of the buyer.
As you can see, creating high-conversion product pages is really easy. Just follow these tips and wait for numerous fresh conversions.
