Social media marketing is a type of digital marketing. But what is social media marketing used for? More so, how can it be applied to your business? Let's find out.
To foster brand loyalty
Social media marketing is a fantastic way to foster brand loyalty. Brand loyalty is the willingness of consumers to remain loyal to a particular brand or product, even if it costs more than a competitor's product. The main advantage of brand loyalty is that once you've built up your customer base and created a positive image for your business, it will take less effort and time to reach those customers when you post online.
For instance, if you're an ice cream shop owner who uses social media marketing effectively, all your customers can see their favorite flavor of ice cream on their Facebook feed. This will encourage them to visit your store more often to get their favorite flavor again!
To generate leads
As per the social media marketing company in Bangalore, lead generation uses marketing tactics to entice potential customers to engage with your business, usually by signing up for a newsletter, requesting a free trial, or filling out a form. Leads can be generated from many sources, such as social media sites, blogs, and websites.
Social media marketing is an effective way to generate leads because it allows you to interact directly with your target market – people already interested in what you have to offer. You can create valuable content that educates and entertains your audience while building trust by being authentic and transparent about your brand values.
To run targeted ads
Social media marketing is used to run targeted ads. For example, you can use social media to target ads at people who live in a specific city or state, people who are interested in your product or service, and other demographics.
Social media marketing helps you reach a narrow audience of potential customers that may not be interested in what you are selling if they saw it on television or heard about it from a friend. You can also target specific geographic locations like the US/India or certain parts of the UK where there is a concentration of people with similar interests as yours (like golfing).
