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SAP Marketing Cloud

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Gemini Consulting
SAP Marketing Cloud

How Does SAP Marketing Cloud Work?


The targeting tools of SAP Marketing Cloud help the marketing team reach out to customers via personalized one-on-one campaigns on the website, by email, digital advertisements, by phone, or via push messages on mobile end devices. This provides customers with a customized and consistent, topic-relevant experience while responding proactively to their needs. Real-time information on the feedback of marketing efforts also allows the business to respond flexibly to changes in the market. The accurately tailored product offers, and recommendations can lead to a more positive customer experience and thus to greater customer loyalty and growth in sales numbers.

The SAP Marketing Cloud does the following.

  • Consolidates data sources and automates related workflows. Distributed data silos and excel workbooks are done away with while marketing teams are handed a uniform database that uses both master data and interaction data to specifically address customers, contacts, and prospects. Everything gets automated- campaign processes, customizations, predictive analysis, recommendations, etc.
  • The marketing department also automatically supports the sales department by transferring qualified leads directly into the SAP CRM or the SAP Sales Cloud.


Integration of SAP Marketing Cloud


  • A collective and accurate overview of all customers.
  • Real-time data segregation and handing in the same into the relevant marketing funnel.
  • Automation of lead-pass and task creation using standard integration with SAP CRM and S/4HANA.
  • Trigger time-based or action-based campaigns that respond to multiple customer interactions eg: A follow-up message if a particular email is opened.
  • Analysis of the customer journey to improve the strategy of approaching him/her.


In today’s hyper-connected world, every customer interaction matters, therefore, it pays to personalize and manage competitive buyer journeys across all channels. SAP Marketing Cloud offers the best tools to understand your customers. However, you need a reliable partner to take full advantage of these tools. Gemini Consulting & Services can customize SAP Marketing Cloud for your business and help you increase sales volumes. Contact us to know how our solutions can fuel your business growth.


Positive customer experience leads to an increase in sales. To know how to leverage SAP Marketing Cloud to offer personalized services to customers, read here. https://bit.ly/3lDGbit

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