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5 Things to consider before applying for a U.S Business Visa

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Adam Taub
5 Things to consider before applying for a U.S Business Visa

Expanding or relocating your business can be promising, but success is not guaranteed. If you have done your research and it has convinced you that U.S is the best place to invest, good luck! Establishing your brand in a new market has its challenges, but it is potentially rewarding for experienced and determined businesspersons. You may have to take bigger risks and modify your product to meet the local standards, so always formulate a backup plan to implement in case things don’t work out. Numerous startups emerge within the U.S every year, but more than 75% cease to exist by the next five years.

It has become increasingly hard to stand out with so many talented entrepreneurs coming forward with great ideas and sophisticated business plans nowadays. The U.S offers a diverse range of consumers, so you are likely to find your target audience with the right kind of marketing campaigns. The public likes trying new things, but the real challenge is to convert them into loyal and returning customers. Immigration Attorney in Plainfield, NJ, advises entrepreneurs to ask themselves the following questions before applying for a U.S business visa:

1. Why are you inclined to do business in the U.S?

No matter where you establish your business, there are always risks. However, if the foreseeable pros exceed the probable cons, you may assume that you are on the right track. Running a business in your homeland may seem like the easy option, but there is no surety that it will prosper. If you are ready to leave your comfort zone and become a part of something bigger, moving business to the U.S is a great idea. It is important to understand your motivations and expectations before taking the leap.

If you think that U.S is the right market to launch your goods, you better have an impressive explanation for it. Migrating to another country is not supposed to be a whim, so think it over thoroughly. Making a name for your company in the U.S will definitely bring tremendous opportunities on a national and/or international level, but it all depend upon your goals and commitment. 

2. What do you know about U.S Business and Immigration Laws?

If you are going to run a business in the U.S, learning about their business laws for immigrants should be your first priority. It is important to know what standards you have to live up to, and how you can maintain operations without inviting legal issues. For example, you may have to obtain a particular permit or license, get registered with local authorities, and submit necessary paperwork before opening for business. It is in your best interests to consult a local immigration attorney because laws often vary by state.

3. Can you precisely describe your Business Model?

Do you plan to import goods into the country or will you rely on local produce? Do you intend to assemble or manufacture your products locally? Would you limit your services/products to the immediate neighborhood, deliver across the state, or go nationwide? Whatever you have in mind, ensure that you have a practical approach to execute it. You must be aware of every penny you invest and realize the profit earned from it. A positive ROI is integral to survive and prevent the business from going bankrupt within the first year.

4. How good is your English and knowledge of local culture?

A language barrier and cultural differences might make it difficult for your company to succeed in a foreign market. Promoting a business within a new locality entails communicating with the people, gaining their support, honoring their customs, and embracing their ideals. Attempts to fortifying a presence in the local market will be in vain if you fail on either front. It’s not about giving up your beliefs and values, but welcoming the ones surrounding you. It is essential to blend in and relate with the audience.  

5. Do you intend to work with locals?

Foreign enterprises that can provide job opportunities for locals have long been welcomed by the U.S. However, you must first meet a set of requirements imposed by the district's employment legislation for recruiting locals. If you want to manage the business with family members or hire personnel from your native country, you'll need to fill out separate paperwork and bear additional expenses. Launching your business in a region/area suggested or chosen by the U.S government may grant you leasing benefits and tax concessions.

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Adam Taub
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