ORM helps promote a brand’s positive image on the internet, and user reviews are an integral part of this process. Reports confirm that almost 92% of customers refrain from using a business with negative online reviews.
What is Online Reputation Management?
Online reputation management refers to actively monitoring a brand or individual’s online reputation and creating an authentic and positive profile.
Reputation management utilizes various tools to prevent any damage or solve issues concerning a business or individual’s online image.
ORM aims to promote credibility by addressing or responding to false or negative claims and promoting positive image across the web.
Why is ORM Essential for Businesses?
So far, we’ve discussed what reputation management means; but how does it benefit businesses? Let’s take a look.
- Helps in Impacting Purchase Decisions
Let’s look at the stats first 85% of customers admit to trusting online reviews and taking personal recommendations. They read at least seven user reviews before relying a brand.
For customers, the internet is their preferred source of information. A single negative review could stop a potential lead from making a purchase.
- Builds a Trustworthy Image
No business is exempt from getting negative reviews. How businesses respond to the feedback and win the customer back matters.
Incorporating ORM strategies can result in improving brand loyalty. For example, you can get quick alerts about any negative comments by setting up alerts.
- Boosts Brand Visibility
When your audience takes the time to post reviews on search engines and talk about your business on social networks, your brand’s visibility will improve.
Numbers prove that 45% of customers share their positive interaction when a business responds well to their online complaints.
You can re-share these testimonials and acknowledge your audience’s efforts in promoting your business.
- Helps Generate Business Insights
You can utilize ORM reports to figure out how you can improve your business and plan ahead. Actively monitoring the reviews can also provide valuable insights into your audience’s preferences.
Businesses can invest in ORM tools and get detailed information about their PageRank, review volume, and conversion rates.
How Social Media Listening Can Help in Boosting ORM?
Monitor Your Brand’s Mentions
Brands need to keep track of their mention on search engines and social platforms. You can see how people are responding to your brand in real-time and respond accordingly.
This key step allows you to take the lead right from the start. Check review sites like Yelp and sign up for Google alerts to be notified of your business mentions.
Keep Track of Your Competition
You can gain so much more than a hunch about your competitors’ tactics by using social media listening. Active social media listening is investigative by nature.
Researching conversations and staying ahead of the curve grants you a dashboard view of your competitors’ tactics, customer satisfaction, and overall sentiment.
You can monitor your competitors’ online presence by reviewing their mentions on platforms such as Twitter and Instagram. This can help you identify driving motivators in their client base.
Social media listening means understanding that the people who seek you out are actually just as valuable as the ones who are choosing your competitors. When you tap into the reasons why people are drawn toward another brand, you’re able to tweak your own strategy and products to meet their needs.
Avoid Ignoring Negative Comments
Negative user comments demand quick replies. Instead of deleting or ignoring a negative review, pay attention to the feedback and respond to the user.
For an error on your part, it’s best to own up and apologize along before resolving the user’s concern. Being transparent with your audience can go a long way in creating loyalty.
Read the complete article at: Tips to Boost your ORM with Social Media Listening
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We help in tracking your brand, name, and product mentions are only a part of social listening.
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For the individual, its free but business plans include Small business $50 per month, for Medium size business $100 per month, and for Large size business $250 per month.
A slew of unpaid features includes did.
However, there are many aspects to it.Developing a reputation can be tricky, and you would not want to build an image for wrong reasons — poor service, no value for money, and impropriety are a few elements that can destroy your brand image.
Keep an eye for any negative signs that may lead to bad social media mentions through Social Listening.Social Listening: Definition and ImportanceSocial Listening lets you monitor your company’s social media accounts, any direct feedback from customers, social media mentions or conversations around specific topics, keywords, phrases, competitors, and leveraging your perception to find opportunities and act on them.
All of this is possible with social listening.To further break it down, we have explained the importance and benefits of using Social Listening in the following four key points:4 KEY POINTS ON WHY YOU SHOULD START USING SOCIAL LISTENING STRAIGHT AWAYMost entrepreneurs believe that social media has made it easier for them to get a better customer understanding.
No doubt, people love sharing their opinions publicly on social media channels but are you listening to them?Brands can use these platforms to get direct feedback and gain insights into what the audience expects.
If your brand is responsive on social media, it is sure to make a positive impression.
Tracking the overall brand growth is importantThe famous saying, it only takes one matchstick to burn hundreds of trees.
