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Aravali Bharat - Search Engine Marketing

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Aravali Bharat
Aravali Bharat - Search Engine Marketing

Aravali Bharat Search Engine Marketing Services for Digital Marketing, Search engine marketing or “SEM” consists of cumulative efforts to promote a website in paid and organic search listings. SEM is a primary driver of business growth and customer acquisition for many ecommerce stores.

Search engine marketing or “SEM” consists of cumulative efforts to promote a website in paid and organic search listings. SEM is a primary driver of business growth and customer acquisition for many ecommerce stores.

The term "SEM" is used in varying applications. In some organizations, SEM refers exclusively to PPC (pay-per-click) paid search marketing (or even more specifically, Google AdWords). Other marketers use SEM as an umbrella term that describes all marketing efforts that influence performance in search engine listings, including organic results. Term "search marketing" can also be used to describe both paid and organic search results.

The purpose of using Search engine marketing is to generate more traffic by use of paid search services such as google ads. SEM is also famously known as a Pay-Per-click advertisement.

Search Engine Marketing (SEM) refers to several revolutionized paid techniques and strategies that a business can employ to improve and increase the visibility of its website.


These ads could be found in any of the top 4 or bottom 3 search results in SERP. Paid ads are differentiated from organic results with the words “Ad” highlighted before the search result. The best platform to implement search engine marketing is Google Ads.




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