In the year 2018, more than 1 billion people were using Instagram every day to follow their friends, favorite celebrities, and brand accounts that they love. With such a large user base, it’s no wonder brands are flocking to Instagram to promote their products and services. If you’re one of the many business owners who have decided to leverage the power of Instagram to grow your brand, you might be feeling a little confused about how best to use this photo-sharing app for your company.
People use so many strategies on Instagram – from posting once a day to multiple times per week, using visual hashtags once in a while, to tagging every single photo and keeping your profile private to public visibility. Look into Instagram SMM panel service to know more!
Create Great Content
The content you post on Instagram must be top-notch and represent your brand at its best. Bad, sloppy, or unorganized content will not attract the type of audience that you want to engage with your business. If you’re unsure how to create great content, here are a few ideas to get you started. If you’re posting photos, find beautiful images relevant to your brand that your target audience would be interested in seeing.
Add a Call-to-Action Button
Instagram recently rolled out the ability to add a call-to-action button to your visual posts. This feature is available on both photo and video posts and allows you to include a “button” that encourages your followers to take any action related to the post. The call-to-action button is a great way to increase engagement on your Instagram posts. You can use it to encourage engagement at any time during the day, whether running a special promotion, hosting an event, or featuring a new product.
Use Visual Hashtags
Hashtags are a great way to expand your reach on Instagram, attract new followers, and get featured on popular Instagram accounts. While adding hashtags to your posts is an effective strategy, selecting the right hashtags is also important. To do this, you’ll need to understand the best Instagram hashtags to use, as well as the top Instagram hashtags to avoid. The trick to selecting the best Instagram hashtags is to use general hashtags that are relevant to your brand and specific ones that are more niche. While you don’t want to use too many hashtags, one or two general hashtags per photo is a good rule of thumb.
Join Stunning Instagram Events
If you’re looking for a way to boost engagement and drive more targeted traffic to your post, you might want to consider joining a stunning Instagram event. There are various types of Instagram events that you can participate in, including photo challenges, hashtag challenges, IG takeovers, and partnerships between brands. By joining Instagram events, you’ll not only increase engagement on your posts but you may also be featured in an Instagram Story.
Leverage Influencer Marketing
Another great way to boost engagement on your posts while connecting with your target audience is to engage in influencer marketing on Instagram. An influencer is a person who has a large following on social media and a large audience on a particular topic, such as food or fashion. Once you’ve identified an influencer that is a good fit for your brand, you can reach out to them to see if they’re interested in collaborating with you. You can engage in paid advertising through influencer marketing to get more engagement on your post. You can select various types of Instagram ads, including carousel ads, swipe-up ads, video ads, and IGTV ads. Depending on your marketing budget, you can select the type of ad that best suits your needs.
Grow Your Audience with an Instagram Ad
If you want to grow your audience on Instagram fast, you may want to consider investing in an Instagram ad. With an Instagram ad, you can target people based on age, gender, location, and interests. You can also set a budget and select the number of times your ad will appear. With Instagram ads, you can run a campaign that is either one-time only or lasts over some time, such as one week or a month. With an Instagram ad, you can promote your business to a highly targeted audience and drive new traffic to your Instagram feed. Depending on your ad type, you can also generate leads and sales with your ads. Instagram’s ad platform is very user-friendly and easy to navigate.
Grow Your Audience with Instagram Stories
If you’re looking for a way to engage with your followers on Instagram, you may consider using Instagram Stories. Instagram Stories are a fun and interactive way to interact with your followers and get them excited about your brand. You can also use Instagram Stories to promote your brand by including call-to-actions and special offers in your Stories.
Final Take
You can either use your company name or display name, or you can use a catchphrase that is related to your brand. The key to success on Instagram is to be true to your brand. You want your Instagram feed to reflect your business’s personality so that it attracts your ideal customers. The best Instagram strategies are the ones that let your brand’s voice come through loud and clear.
