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Nutraceutical Products Market is Projected to Reach $404.8 billion by 2025

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MarketsandMarkets™
Nutraceutical Products Market is Projected to Reach $404.8 billion by 2025

The nutraceutical products market is projected to grow from USD 267.4 billion in 2019 to USD 404.8 billion by 2025, recording a CAGR of 7.2% during the forecast period. This is due to the increasing geriatric population, a rising number of chronic diseases, and growing consumer awareness about nutraceutical products.


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The beverages segment is projected to be the fastest-growing segment due to the increasing consumer inclination towards healthy beverages fortified with several organic and nutraceutical ingredients, which is projected to drive the demand for functional beverage products. 


The specialty stores segment is projected to record the highest CAGR during the forecast period. Specialty stores are retail businesses that focus on specific product categories than on offering different categories of products.


The North American market accounted for the largest share in 2019; it is majorly driven by the market in the US, which is a major market for nutraceutical products. Consumers in this region are gradually becoming aware of the health benefits of prebiotics, proteins & amino acids, and omega-3 fatty acids, and their significance in weight management. These factors are projected to drive the demand for nutraceutical products further in the region.


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Key vendors in the global market include Kraft Heinz Company (US), The Hain Celestial Group (US), Conagra (US), General Mills (US), Kellogg's (US), Nestlé (Switzerland), Nature’s Bounty (US), Amway (US), Hero Group (US), Barilla Group (Italy), Raisio Group (Finland), Pfizer Inc.(US), and Freedom Food Group Limited (Australia). These players have broad industry coverage and strong operational and financial strength; they have grown organically and inorganically in the recent past.

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