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Five Key Strategies that help Artificial Intelligence Enhance Customer Experience

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npaliwal

Good customer experiences will do more for the company than simply make it stand out; they will also help marketers' businesses, whether anything from labor shortages to economic downturns. Despite being powered by technology, AI and Machine Learning (ML) actually contribute to a better-tailored customer experience that sometimes seems surprisingly "human."

Also Read: Three Cornerstones for Better Customer Experience


According to the CIO Survey by Gartner, the usage of AI in businesses has increased by 270% in the last four years. It is evident that AI technology is not a trend for the future. It is now available, and marketers can employ it to provide happy customer experiences. Additionally, News Release by Accenture stated that by 2035, AI has the potential to boost company profitability by an average of 38%.


Also Read: Three Cornerstones for Better Customer Experience


AI is becoming incredibly effective at analyzing and influencing consumer behavior. Marketing professionals can better anticipate their consumers' reactions to their marketing messaging when they combine Big Data (powered by AI) and behavioral psychology. Based on their behavior and psychological profiles, AI can assist marketers in identifying and segmenting their customers. Marketers can create customized messaging that is more likely to convince and encourage consumers by better understanding the requirements and interests that lead people to make purchases.

Full Article: https://talkcmo.com/featured/five-key-strategies-that-help-artificial-intelligence-enhance-customer-experience/

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