There's no doubt that digital buying is growing rapidly. By the year 2040, it’s estimated that 95% of all purchases will be through eCommerce (Nasdaq). That means businesses need to be prepared to provide a stellar online shopping experience if they want to stay competitive.
According to Statista, in 2021, retail e-commerce sales amounted to approximately 4.9 trillion U.S. dollars worldwide. This figure is forecast to grow by 50 percent over the next four years, reaching about 7.4 trillion dollars by 2025.
There's no one-size-fits-all answer to the question of what eCommerce best practices businesses should follow in order to improve customer experience and boost sales and business growth. However, there are some key principles that all businesses should keep in mind when developing their eCommerce strategy.
Here are eCommerce best practices that every business can keep an eye on to stay ahead of the eCommerce game.
1. AR/VR Are Transforming eCommerce
Augmented reality and virtual reality are changing the way customers shop online. Now eCommerce businesses can provide a more engaging experience to their customers. A new study says people are more likely to buy from brands that use Virtual Reality (VR).
This means making sure your products can be virtually experienced by potential customers who are using AR/VR technology to find products or services like yours.
With AR and VR, you can build virtual showrooms and enable buyers to explore products like they do when in real showrooms no matter where they are. Buyers can experience all product features and capabilities in the virtual landscape first-hand.
With more and more buyers expecting AR/VR experience, it's important to make sure your eCommerce website is AR/VR ready. That means having a design that looks good on all AR/VR devices, as well as ensuring that your site loads quickly and is easy to navigate.
Adding this technology means eCommerce businesses can innovate in a varied way to provide a unique experience to their customers. Everything can be experienced from a new dimension.
2. Use voice search friendly product content
Another key element of a successful eCommerce website is the use of voice search. This is important for two reasons: first, because it helps potential customers quickly search using their voice and understand what your product is and whether it meets their needs; and second, because it can help speed up the search process, customers can have more fun in searching the product using their voice.
33.2 million US consumers are expected to shop using a smart speaker in 2022.
In voice search, it is important to use voice search-friendly product content and high-quality product images. Customers want to explore more before they make the final buying decision, so make sure to use clear and sharp voice search queries that accurately represent the products you’re selling.
3. Integrate Chatbots to provide seamless customer service
One of the most important eCommerce best practices is to provide excellent customer service. This means ensuring that your customers have a positive experience when dealing with your business, from the initial purchase all the way through to after-sales support. Chatbots are turning out to be one of the best tools to quickly resolve customer queries and improve their experience.
The #1 benefit of chatbots is 24/7 support, according to consumers.
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