If you are a small business, one of your major concerns is to promote your products or services as effectively as it can be done, but without spending a lot of money on it. You must have been hearing for a long time that advertising is the most necessary expenditure for a business and cannot be avoided without causing a loss in the growth prospects of the business. However, the business environment has changed a lot in the present decade thanks to the exponential growth of the internet and digital products. Today there are ways in which you can promote your products at a very small cost.
One of the most cost effective ways of marketing today is making videos on youtube. YouTube can be a cost-effective tool to help grow your business if you use it routinely and incorporate it within your marketing strategy. Let's learn in detail about all the benefits that marketing with youtube can provide to your business.
1. Huge Audience
Youtube has a very huge audience. Millions of people visit YouTube daily to watch videos they like. In fact, it can be said that people are spending more time on YouTube than they spend reading newspapers or watching television. Presence of such a huge audience from around the world is a boon for every business as it makes the perfect place to showcase and promote your product or services. Compared with advertising campaigns, catching attention of people on YouTube may be a little difficult in the beginning but once you have established yourself YouTube can be more rewarding than any other form of marketing campaign.
2. It's Free!
One of the biggest advantages of YouTube is that it is totally free of cost. It may cost you in terms of effort and some money as well in making those videos. But publishing your videos on YouTube and promoting your products in front of an unlimited number of people using YouTube daily is totally free of cost. But the benefit doesn't end here. YouTube also offers you detailed statistics and analytics about the performance of your videos that can help improve your video marketing campaign a lot. And all this also comes without any cost.
3. Efficient & Effective Ads
YouTube is not just about making videos to promote your videos. YouTube is a great place to directly advertise your products as well. But it's not like your regular advertising campaigns, advertisements on YouTube have several advantages. With the help of YouTube algorithms, your advertisement can reach your target audience easily and become more effective than advertising to random people. Another major advantage of advertising on YouTube is that it is much more cost effective. On YouTube, you have to pay for an ad only when the user clicks on it. Therefore if the user is not interested in your products, he won't click and you don't have to pay anything.
4. Personal Touch
With YouTube you can easily add a personal touch to your marketing campaigns. YouTube is all about video. Videos are a much more engaging and appealing way to capture the attention of your customers. Videos also allow you to be present in person and communicate your message to your audience like you are directly talking to them. This adds a personal touch to your communication and strengthens the relation between you and your customer. This is very good for the long term growth of your business.
5. Get Found Easily On Google
You may have seen that videos are emerging more frequently in search results pages on google. It shows that Google is giving equal importance to videos as it gives to text only webpages. This can be used to your advantage by creating good quality videos on YouTube and writing related quality articles on your website where you can embed that video as well. This will increase the number of backlinks that your site has, which means you are more likely to be found by Google searchers. This way, YouTube can be used as part of your marketing strategy to increase the authority of your site so your pages will be higher up in the search results. How to run advertising on YouTube? Simple: Either sign-up to Google Ads or use a service like LenosTube Ads Views, that run Ads for you with no added profit.
6. Earn Money As Well!
Youtube is one such platform where you can get paid for promoting your products instead of paying for it. When you make videos on youtube, youtube runs ads on it. If your videos are getting a good amount of views, youtube shares with you a part of advertisement revenue it generates by showing ads on your videos. This is therefore a win-win situation for you where on one hand you can promote your products which results in increased sales and more profits and on the other hand, you can directly earn some additional money from youtube as well.
Due to all these huge benefits, not using youtube for your advertising campaign is only like being outdated. Today not only the small businesses but even the big ones are using youtube extensively for their marketing campaigns. So develop your youtube marketing strategy today and start promoting!
Re-Design Your WebsiteThe first way that you might consider boosting your impact on a digital landscape is by renovating the design of your website to be easily navigated by, and particularly engaging, too, new customers who are being funneled toward the site.
This can be done by an in-house team or through the commissioning of experienced web-development professionals.
Of course, both options have their merits, and both have drawbacks, so ultimately, it is worth weighing your choices yourself and making an informed decision.2.
Optimize Your Website for Mobile UsersIn terms of redesigning your website, it could also be highly beneficial for you to update and optimize your website so that it displays properly on mobile devices.
The overwhelming majority of today’s searchers will be on their phones or tablets as they browse the internet, and that means by ensuring your website is ideally designed for such searchers, you will widen your potential customer pool.3.
Invest in SEOSearch Engine Optimization (SEO) is a brilliant tool for gradually improving the search engine performance of keywords connected to your business, which means that by engaging with SEO you are, in time, producing more and more interest in your company simply by making it more available.
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Today, there are approximately 7.7 billion people worldwide and there are 5.15 billion unique mobile users across the globe, according to the latest data from (GSMA) Global System for Mobile Communications Intelligence and this evaluation has seen a tremendous increase in the last 12 months or so since the break out of COVID-19.This gives us reason to believe that these figures are tentative and yet to go beyond current expectations.
For any App Development Company, this is good news and winning mobile apps are a challenge.The need for the development of mobile apps has increased tremendously and surprisingly by the end of 2022, the demand for browsing through the internet may completely shift towards mobile instead of Laptop or Desktop.When a developer designs an app for the end-user, he or she mainly focuses on two things:1.
User Interface (UI) In 2019, more than 200 billion applications were downloaded worldwide, but the retention rate was just 32%.Thus the question arises, why is the user retention rate so low?
The main hurdle is knowing how well the app has fulfilled the desire of the end-user.Was the look and feel good?
Are there any app glitches or are the features of the app fascinating?
Getting feedback from customers is really hard.
6 digital marketing strategies to rank high on the SERP and boost your businesses online presence.
For more information please visit: https://www.yellowfindigital.com/blog/6-ways-to-revolutionize-your-digital-marketing-strategy/
