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Why Use Of Indoor Positioning System To Increase Retail Sales Are The Talk Of The Town

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UbiTrack

Indoor positioning is not a new concept. Industries and customers are very well aware of this technology. In recent times, the market started growing. The indoor positioning market will top $44 billion by the end of 2022. In simple terms, an indoor pointing system is a sensor that helps to track down the position of people and objects. In retail operations, sensors help to increase sales and generate valuable data for marketing.

 

Benefits to Customers

 

The key advantage of using a GPS Indoor Positioning System is gathering volume data related to customers and products specifically. Retail organizations may collect information on which products or services are used most of the time.

 

● Indoor positioning systems can send advertising messages to shoppers and inform them about special offers or new products. This allows shoppers to take advantage of deals that are missed.

 

● Every retail organization like Walmart, TESCO, etc. always provides loyalty applications to their customers. Through this application, customers navigated the right shelf for products. If any specific items are missing from shops, then they can also be ordered from retailers' websites.

 

Benefits for Retail Business

 

● An essential component of the retail industry that influences the clients through effective on-site store positioning. Platforms for indoor venues make it easier to pinpoint consumers' preferences and interests. With the help of these technologies, retail organizations modify stores and boost traffic for a specific geographical area. It also helps in controlling temperature through Bluetooth temperature Humidity sensors in food retail organizations. So customers can enjoy fresh Agri products.

 

● An indoor navigation system helps retail organizations in space management. It helps to keep track of different types of items offered within stores. Use of Wi-Fi and indoor positioning system technology assists store managers to locate or find assets that are important for space management in stores.

 

● For an average consumer, indoor navigation and Bluetooth positioning software can help shoppers and shopping centers optimize the shopping experience to boost sales.

 

Difficulties in Implementing a System

 

Indoor positioning systems have many types of problem implementation strategies. Each retail store has its different locations. So it needs handcrafted sensors for installation in stores. In addition, every system needs to be configured for maximum accuracy in the operations. Thus, it needs individuals to implement the strategy effectively.

 

Conclusion

 

To overcome several problems, UbiTrack’s monitoring systems are the best solution. It provides high accuracy, flexibility, and low-cost services to customers. Through its Indoor Positioning Sensors, they will help increase customer interest in shopping malls. Through the use of targeted marketing offers and convenient access to mall directories, they make shopping easier and more enjoyable. Indoor positioning systems give businesses the chance to discover more about their clients and their purchasing patterns.


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