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4 Tips for Ensuring Your Mobile App Stays Fresh and Relevant

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John Tailor
4 Tips for Ensuring Your Mobile App Stays Fresh and Relevant

What’s the first thing most people hear when they wake up? The alarm on their phone. What’s the first thing they see? Probably the content of an application on that same phone. From calls to video games to tracking the state of the users’ health, the mobile app industry is booming with no signs of slowing down. But be wary. Developing a mobile app is one thing, keeping your users engaged and the app relevant is entirely another. Here are four tips to help you keep your app on the trending page.

Listen to the users

Adequately meeting the users’ needs is what any business needs to do, and the mobile app industry is no different. But listening to your users starts before they ever start using your app. With user acceptance testing (UAT), you’ll be able to put your app to the test even before it’s released on the market. This will help you find and remove bugs and make tweaks to the app beforehand, so your users can enjoy the best version of the app right from the start. Once the application is released, you’ll also want to be able to react to the needs of your users as quickly as possible and stay informed about the user experience. To that end, you can use behavioral analytics as well as A/B testing and customer reviews as they will provide you with crucial information about your customers. Whether the end user is a business or an individual, you’ll want to hear feedback and adapt. Once your app has aged like fine wine, you can also hold focus groups with new and experienced users to get a clearer picture of what changes you need to make.

Gaze over the horizon

Bear in mind that an app needs to provide some kind of benefit to the user and keep being used to stay relevant. With multiple competitors vying for the users’ attention and split-second changes in a rapidly developing industry, short-term solutions are simply not going to suffice. For an app to stay significant, it has to be able not just to address the current needs of the users, it also has to be able to address their future needs as soon as they arise. Successfully anticipating what future pain points the app will address will save you a lot of trouble.

Your app is ready for an update

In the world of native app development, you can’t stay relevant without frequent updates and tweaks to the app. While testing is necessary even before the app is released, it’s crucial you continue to enhance it based on the feedback. Minimize loading times, maximize value and deal with any crashes as soon as possible. Making simplicity and accessibility your priority will pave the way for innovative and intuitive functions. Ponder the benefits of adding text resizing, voice-over services, closed captioning, and other assistive functions to your app. Also, an excellent way to keep your application fresh is to make it available in its native version across different platforms. The functions of your application need to be tailored to the platforms specifically. Theft is punishable by law, but getting authentic ideas based on someone else’s work is not, so don’t fear using other apps as inspiration. Research the top apps and their options so as to constantly learn, adapt to and exploit the current trends. This is why, in the process of constantly making your mobile application as useful as possible, you’re going to want to implement the cutting-edge processes available. For web applications, it is also crucial to be led by professionals. You should reach out to a reliable web design company to consult and explore web app design and development possibilities.

Advertise intelligently

The way you advertise your app and whether or not you use it to advertise other things is closely related to how the app is perceived by the end users. To give your application the best possible reputation, use social media integrated into your marketing strategy and share user experiences. Also, keep your target audience in mind to achieve the biggest impact. If your app is a paid one, it’s going to have to provide real value for the money the users invested and that also includes eliminating ads from your app. If the app is free, however, and you decide that you’re going to use ads, make them relevant to the users and let them be happy they saw the ad because it is specifically tailored to their needs, not irritated and frustrated.

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John Tailor
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