Several B2B sales methodologies help in effective lead generation, but BANT is one of the most popular ones and has lasted for many ages.
BANT (Budget, Authority, Need, Timeframe) is a sales methodology or framework that helps the sales representatives check whether a prospect fits ideally on the basis of the budget range, authority’s influence, how much they need the product/service, and delivery timeline. These points are essential to understanding the buyer’s persona as it becomes easier to strategize and contact actually interested leads.
So, how to use the BANT framework efficiently? Here are the key steps -
- Understanding budget well
Checking the prospect’s expected ROI can give a fair idea of the budget but the expected ROI should also align with the budget. If it is the case then the client can qualify on the basis of budget.
- Identifying the authorities
Knowing the stakeholders, their titles, roles, and priorities is essential in connecting with them. Deliberately contacting them online and offline will increase the chances of them converting into a customer.
- Analyzing criticality of the problem
It is important to understand the gravity of the problem from the prospect’s perspective. There might be a need for a service or product but the priorities of the team and leadership differs and the leadership affects the decision-making process. This difference can create hindrances and affects the BANT sales process. ‘Urgent Need’ is the term we are looking for here.
- Mapping the sales process timeline
With all the above mentioned details available, the only thing left to know is the buying and delivery timeline. Once it is fixed that the approval process is simple i.e. it doesn’t have much to and fro, then it becomes uncomplicated to plan and close the account.
Besides these steps of the BANT framework, it is essential to stay in touch with the prospects and use digital tools to manage multiple client accounts.
At OnDot Media, we carefully implement different sales frameworks including BANT to generate highly qualified leads. If you are looking for a B2B lead generation and demand generation company to help you globally, look no further.
Read More - https://ondot.com/b2b-marketing/bant-framework-the-recipe-to-acquire-highly-qualified-leads/
Lead generation companies perform one of the most unenviable jobs in the world, budget constraints also play spoil sport at times.
Using effective yet inexpensive lead generation tools will allow you to create quality opportunities in good numbers and establish you as an industry leader.
It includes collecting data of every potential customer- name, email, company, and position in the hierarchy, etc.
Companies spend piles of money on this process with the expectation of acquiring the best lead, and hence, they make sure they get the required result of the investment.
This result is ROI, which is called Return on Investment!What the business is getting in return for the money and/or time it has invested in B2B lead generation is called ROI on lead generation!
Undoubtedly, the business wants the highest possible ROI, and one of the ways of making this happen is through outbound lead generation!Here are a few effective ways of acquiring Marketing Ready Leads in B2B and increase ROI:Contact discovery:Efficient Contact Discovery helps collect quick and concise data through multiple platforms.
Accurate and quality contact discovery would provide a reliable base for the lead generation team.
With an effective contact discover, the chances of receiving quality sales-ready leads are more!Efficient contact discovery can be made after considering the following factors:Understanding: Understanding the needs of the company and its expectations from the lead generation services provider.
Sales Qualified Leads are those leads which are deemed ready for the next stage in the sales process.
But how will you identify if your leads are sales-ready?
The decision you take on Sales Qualified Lead depends on a bunch of criteria, system, and framework.
Before you frame and execute strategies to close deals, it is pivotal to understand how to identify and generate SQLs.
It is crucial for your B2B Sales Cycle team to have a unified approach to Sales Qualified Leads.
A poor decision on Sales Qualified Leads can affect your close rates.
Read More: Beginner's Guide to Generating Sales Qualified Leads
Digital Marketing has become the need of the hour as the online users are increasing day by day.
Having a good online presence has become a necessity for businesses to bloom.
Here’s a list of digital marketing agencies.
The Lane Agency : Based out of Edinburgh, it provides various services.Imarc: They are an award winning Digital agency.
They provide all round services from web design, user experience etc9thwonder: It is a full service agency.
They take pride in their research and brand strategy for marketing digitally.Banyo - Digital agency: They are known for their customer engagement, and to reduce bounce rate.These are a few digital marketing agencies that provide good services.
