To make sure you’re ready to use any work, idea, or image legally, it’s important to understand copyright law and the usage rights that come with it. This handy Pocket Guide will outline some of the basics in just a few minutes, so you can start using content safely and legally.
Immediate Release:
Michael Welsh Productions offers a limited number of books on the rights clearance process for licensing and reprinting. You can receive a convenient guide for researching and obtaining permits for advertising or print projects. The guide covers: how to obtain permission from rights holders, how to correctly credit other artists and authors, and how to spot rights-clearance issues before creating a project.
What is Rights Clearance Advertising?
Rights clearance or copyright clearance is a process an advertiser goes through to make sure they are using the work legally. The process covers two steps:
Rights research--determining if the content can be used legally. This includes what will be used (text, image, video, etc.), where it will be used, and how it will be used.
How to get permission (including payment) and contract any content being used.
The first step, rights research, is a complicated project all on its own. For example, you may already know if a certain music track can be used legally, but obtaining the license from the rights holder takes time and effort.
Rights Clearance Advertising Books
MP3 audio files for each chapter on. How to Use Music in Advertising are also available for purchase. This audio gives a summary of each chapter, plus additional information on the use of music in advertising. The guide is available in eBook format for $9.99 on Amazon.com and Google Play.
Rights Clearance Advertising Significance:
When you use music in a video, it can be difficult to find the music license available. Failing to get permission from the rights holder (a copyright owner) leads to legal problems and penalties. The terms of a permission agreement establish how much the creator of the music must be paid for use. If it's not properly working out, both parties may suffer financial losses in addition to legal problems.
There are millions of hours worth of music out there that can be used legally. You just have to know how to use it and get permission. By checking the guidelines above, you can see if that track is available for use. The only thing you need to do is presents a clear case for using the music legally, namely a license agreement signed by the rights owner.
Company Information: Michaelwelshprods.com
For more information about Chicago Music Advertising Clearance visit our website https://www.michaelwelshprods.com/
The most respected music supervision company in Los Angeles for advertising only, handling music searches and all clearances for both union and non-union commercial productions.https://www.michaelwelshprods.com/
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