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Does cloud telephony enhance customer acquisition and retention?

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MCUBE-VMC Technology pvt ltd


Certainly, it does. Customer acquisition and retention refers to the process of onboarding new customers or clients to your business and engaging existing customers to continue obtaining services/products from your business through various marketing strategies and offers. Customer acquisition methods prove useful when it comes to growing your customer base which eventually provides more opportunities to conduct business. On the other hand, customer retention grows the projected value of the customer by engaging the customer into persuading them to keep subscribing to the product/services of the company and preventing them from switching to any rival business. Cloud telephony complements the marketing & sales department in both customer acquisition and retention methods by using various helpful features like missed call services, autodialers, click-to-call services etc.

The cloud call management service is the easiest way to communicate with your potential leads as well as existing customers. So, when businesses are focusing on developing their business ventures and generating more revenue, then they should consider installing an efficient cloud telephony solution. Obtaining more customers and gaining the loyalty of existing customers can help the business to build a strong foundation in the market. This can be achieved easily through better customer experience and customer satisfaction. Cloud telephony helps in accomplishing both these targets. Here, are a few ways in which cloud telephony helps in customer acquisition & retention.

  1. Personalising the customer’s experience with the company through the installation of IVRs and integrating all business communication platforms to centralised customer relationship management (CRM) software that can help in building a consolidated database for all kinds of requirements of the marketing and sales departments.
  2. Resolving customer queries instantly through click-to-call service and systematic call routing facilities is another advantage of cloud telephony.
  3. Following up with new and existing customers can improve the chances of transactions on your business by the customer. This can be easily done through the outbound call services using the centralised database of the customers.
  4. A multi-level IVR can also help in customer retention as customers can get their minor queries solved by the virtual system rather than waiting to reach an agent saving their time in the process.

All these factors weigh in while building a trust factor with the customer and enhancing the customer acquisition & retention rate.      


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