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If you’ve been actively invested in the business market, conversational AI isn’t a new concept for you. We think of it as the ‘brain’ that powers a virtual agent or chatbot.


Therefore,  


It is known as the synthetic brainpower that makes machines capable of understanding, processing, and responding to human language. 


As a type of artificial intelligence, it enables computer applications to mimic human intelligence i.e. language, and deliver a human interaction experience to consumers. In other words, conversational AI technology enables your consumers to talk freely to virtual agents without feeling the absence of human involvement.


It functions on a variety of technology, like NLP and ML, to drive efficient and automated communication, either via text or speech. These help a conversational AI platform understand customer intent, decipher language and context, and respond in a human-like manner.   


Now that we have understood what conversational AI is and what it does, let’s have a look at its applications.


Conversational AI - Applications

Owing to its rapid expansion and multiple benefits in many industries, the following are some of the most vivid applications of conversational AI technology.

  1. Healthcare: Enables patients to describe their medical conditions online through a series of questions and cuts down wait time.
  2. Retail: AI-powered chatbots facilitate 24/7 service.
  3. Banking: These make use of conversational AI-powered chatbots to handle complex requests and compartmentalize the workload.
  4. Human Resources: Conversational AI automates the time-consuming process of sifting through candidate credentials manually.

Conclusion

Conversational AI is an essential key to modern marketing.


Automating as its major characteristic, Conversational AI technology optimizes the workflow of your company and can lead to a reduction in the workforce for particular job functions.


Therefore, having a conversational AI platform in action can help you handle your budget, agent count, and productivity. 


So, without any further delay, invest in conversational AI today.

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