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New Internet Marketing Strategies To Keep You Ahead Of Your Competitors

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Twelve 12
New Internet Marketing Strategies To Keep You Ahead Of Your Competitors

Orange County internet marketing is a form of marketing that makes use of the internet to deliver marketing messages to customers through various digital channels such as email, search engines, social media and websites. Different strategies used for internet marketing include SEO, web design, social media, email, paid advertisements and other related methods.

 

The main role of internet marketing is to help businesses reach and convert online audiences. There are different goals you will have with internet marketing but today we will explain some of the most effective internet marketing strategies that will keep you ahead of your competitors.

 

Make use of TikTok

TikTok is getting more popular and more people are joining the platform on a daily basis. The popularity of this platform is not expected to wane soon. Whilst Facebook, LinkedIn and Instagram still have the highest return on investment, TikTok is becoming an app to consider.

 

Through our research, we discovered that while 40% of B2B marketers leverage TikTok, over 65% of those who use TikTok plan on increasing their investment in the near future. This means that the platform is likely to become more popular in the near future.

 

Consider podcasts

Influencers, comedians, and celebs continue to step into the medium as podcasts continue gaining more attention. Despite low return on investment, investing in podcasts or other types of audio content is expected to grow in the near future. This means that marketing agencies should do more research on how to use podcasts more effectively.

 

Consider short-form video content

Audiences are gravitating more toward short videos. Short videos continue to be the norm and YouTube and Instagram push similar short-form video features such as shorts and reels respectively. Over 31% of marketers are using short-form videos while 29% of marketers are planning to use short videos in the near future.

 

Repurpose content across different channels

You can re-use your existing content and present it in a fresh format that extends its audience reach and lifespan. 32% of people who repurpose their content say that this method is among their best and most effective marketing strategies. There are numerous ways you can repurpose content. For example, you can share the old blog posts you have updated with fresh information, new data and video content. You can also use clips of your podcast recordings sessions on Facebook and Instagram to create excitement over your upcoming episode.

 

Consider permanent social media content

You can consider permanent social media content that will not disappear after some time, unlike Snap Chat photos and Instagram stories.

 

Design a user-friendly website

You want to create a mobile-friendly and user-friendly website. You should ensure that the design of your website showcases the personality of your brand and differentiate your brand from other online businesses. But it is more than just having a cleaner and well-organized website. You should ensure your website is usable and informative for effective Orange County internet marketing. You cannot do this on your own and that is why you should consider working with a qualified agency.

 

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