Top Functionalities that you need to Consider for eCommerce Web Development

While creating your eCommerce website, you need to consider different features and functionalities for your online store based on the needs and models of your business. You often consider your business goals to create a complete list of features and functionalities for eCommerce web development. 

We will discuss here some of the common features and functionalities for your online store irrespective of your goal and the types of products you offer. Take a look.

1. SEO Capabilities

Everyone knows the great advantage of search engine optimization that is vital for the website to improve its online visibility. So, you need to understand that SEO is a crucial aspect that you need to consider while crafting design for your website. Make sure your designers are versed with the latest practices of SEO and implement the same accordingly to make your eCommerce design SEO-friendly.

If your eCommerce website ranks higher in search engines, it helps your website in generating higher traffic and thus helps you find potential customers that increase your sales and revenue.

2. Responsive Design

It’s one of the must-have features for your online store. Since more customers nowadays use smartphones to access online stores, your website needs to have a fully responsive design. With a mobile-friendly design, your website can appear perfectly on different devices with multiple screen sizes. Since Google also backs a responsive design for a website, it is necessary from a search engine point of view.

3. Site Speed

As per Google, the slow loading speed of a website is a primary cause of the increasing bounce rate. It’s vital to create the design of your online store that enables it to load quickly and don’t let customers wait for a longer time. Apart from this, fast loading is also one of the crucial factors for search engine optimization. So, it will also help your website in improving SEO as well.

4. Product Management

The next feature that your eCommerce website should have is product management. You need to just consider your favorite online retailer. You may find that they constantly update their inventory with the same products that you need. They offer different versions of the products and also offer various discounts and promotions whenever required.

While going for eCommerce web development, you also need to have certain functionalities that include adding, editing, keeping eyes on inventory, and more. It helps you give your customers what they need.