Following are the marketing strategies for application
Do complete research about your users and Competitors.
You can get motivation not only from the people who are directly in your niche but also from those who are indirectly working against you. They are known as fewer connected competitors. You can take an idea about what is working for them. Moreover you can use that idea for yourself by utilizing and modifying it. You can gather demographic information about your customers. As it can help you visualize you are the people you must be looking for. There are also many social media tools for marketing that also follow the social media algorithms.
Set your KPI’s (key point Indicators)
You can try KPI’s for the perfect app marketing where you need to calculate the performance of your app. KPIs are necessary to be aware of how many new users are included on your app. And how many users are active who use your app daily, who use it in the month. What is the cost per Acquisition (CPA), what is Cot per install (CPI) or Cost per Mile (CPM) of your app, and any other information about your applications?
Different types of online advertising platforms
Search engine Marketing
SEM or Search Engine Marketing is the fastest way to get brand awareness in a short time. You can perform it very quickly with a title, description and good use of Keywords. Quality of website and CPC helps you show ads to the user who searches for the particular keyword on the Search Engine.
Also you can read about marketing strategies for twitter to understand the algorithm of twitter.
Mobile Advertising
No need to mention that with time everyone is using mobiles and prefer it for most internet surfing; even Google accepted that people are more searching from the phone than Desktop. So if you are a marketer and ignoring Mobile advertising, you are indeed making a mistake. Mobile advertising is preferred to designing ads for the mobile screen with a specific size or font for any screen.
