The market for luxury bedding includes a variety of items like comforters, duvet covers, linen, pillowcases, sheets, and blankets made of premium and environmentally friendly materials like cashmere, cotton, silk, organic cotton, and wool. Although the market for luxury bedding is diverse and has several market participants and producers, increased internet usage and online sales channels have made it easier for consumers to distinguish between different items.
The most opulent options in the organic collection are offered by a number of luxury bedding businesses. The bedding is made of organic flax yarn, organic cotton, flax linen, and other materials; it is then washed in eco-friendly laundry detergents and transported in packaging made without plastic. Smooth sateen, percale, rich velvet, excellent Italian and Belgian linen, tencel, and flannel are some of the soft and premium fabrics used.
North America is expected to witness significant growth in global luxury bedding market over the forecast period, owing to increasing number of key players focusing on expanding their business presence in this region due to high consumer base. Reverie has done partnership with Celebrity Cruises which are Luxury bedding manufacturer. This collaboration aims to deliver better luxury bedding to its consumers. For instance, in 2011, Celebrity’s eXhale bedding launched by reverie. eXhale bedding is made using natural raw materials such as bamboo and sustainable natural rubber.
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