Content writers and developers spend most of their time researching ideas that relate to their customers and prospects. These days, as everyone pivots to video content marketing, video content producers need to find content that is worthy of the medium.
When you start using video, it is essential to keep your content relevant and exciting. However, coming up with content ideas is often challenging, especially for video content marketing. If you don't have the skill or budget to produce videos, hire an agency. For example, if you're in Sydney, just Google “video production Sydney'' and select an agency that supports your needs.
It's common to see or hear the question "what kind of video should I create?" among marketers. Every style and type of video has pros and cons, but a memorable video can go a long way. These ideas below can give you a hint on what to produce:
Feature Demos and Walkthroughs
No matter what you sell, you can create a demonstration video. If you're a realtor, you can demo the whole property in a three-minute video. If you're a videographer, you can demo your process in a two-minute video. If you sell SaaS, like CRM, you can demo your product features in a 30-second video. Demos can be one or different short videos or an explainer-long video. Share these demos with your prospects and customers to let them into your business and see the face behind the product or service.
Customer Testimonials
Testimonials are only important if other customers and prospects can see them. You can interview some of your satisfied customers and share their success stories with your other customers or prospects, or just simply compile and use pleasant graphics on your best customer quotes to make a short presentation.
Tips and How-Tos
Feature demos can be great and introduce a product/service to the customer. For more instructional video content about a product or service, a how-to video content is better. For example, if you're a video production team, you can make a video showing your clients how you produce their content. You can also repurpose some of your existing blog posts to show the client what it takes to do what you do. The same goes for products used and other services or products on your video marketing plan.
Trends
Viral trends can be extremely powerful tools when it comes to marketing your content. Social media is especially useful in this regard, especially on apps such as Instagram and TikTok. Keeping up to date with trends and producing content alongside your product or service can help you win more audience attention and engagement.
Expert Opinions
Apart from testimonials, your audience also wants to know what experts say. Reach out to a few experts in your industry and sit with them on a one-on-one discussion or idea sharing. Record the engagement, edit it and share with your audience what experts say about your product or service. Avoid making these videos promotional; instead, aim for a personal conversation that your audience can identify with.
Livestream an Event
Nearly all social media channels now offer livestreaming capabilities. This is a great opportunity to launch a new product, showcase your service offering, or record customer service. Let customers and prospects see you in real action. They may have questions you can answer, offering real-time engagement.
Endnote
Every opportunity in your business cycle is a video content possibility. It is important to see the opportunity and make it great video content.
Are you thinking about getting started with video marketing?
In this video, we share our top tips on video marketing for small local businesses.
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