Are you among millions of businesses that have set up shop online using a
hosting service like Devrims? If yes, then you might make certain mistakes as you learn the process or at least hear of them from your peers.
Woocommerce plugin provides multiple outstanding features to help you establish and run your business and generate maximum ROI and conversion. From inventory management to customization and product delivery, there is a lot of ground to cover, and consequently, the margin of error increases, too.
While it does feel difficult to manage the technical aspects of an eCommerce website established with the help of a Woocommerce plugin, especially if you are a beginner with little to no experience, it still shouldn't worry you much. This article mentions and explains the most common mistakes made when selling on a Woocommerce store and how to avoid them and boost your business.
Common Mistakes To Avoid On WooCommerce
Let's look at the following common errors users make when setting up their WooCommerce store.
- No Backup
- No Routine Updates
- No Testing With Staging Site
- Not Setting Up Selling Locations
- Overlooking Security
- Ignoring System Status Report
- Ignoring Mailing Lists
1. No Backup
This is one of the most common yet entirely unavoidable mistakes in setting up an online business store and in the entire tech field. Beginners are especially prone to making this mistake and not securing basic data like their clients, product list, etc. It doesn't seem like much of an issue except when the entire website gets compromised due to a tiny mistake, resulting in a loss of customers and business.
Viruses and security breaches pose a constant threat to any website, so it is no surprise your business page can also fall victim to any of these at any time. With a sound backup policy, you have control and a sense of security, and you can put your business back online without any substantial loss.
Backing up your data can be done manually (which is very time consuming and tedious) or with the help of plugins that provide automated backups and scheduling. You can also contact your WooCommerce hosting provider to set up an automatic backup after a certain interval of your choice.
2. No Routine Updates
If you have set up your business page using the Woocommerce plugin, updating to the latest version is mandatory to save your site from malicious viruses and security threats. These viruses compromise your data and affect your webpage's performance and speed.
Developers constantly update the plugins and themes to keep everything running smoothly without any security risks. You must keep a look out for newer updates and discard the older plugin and WordPress versions to keep your site's performance and security optimum.
3. No Staging Site
The staging site is a live clone of your website to test new updates and releases. Using a staging site, you test the latest releases, updates, plugins or any development-level changes to ensure everything is working as desired before making it live.
The direct changes on the live website always carry a risk of error or data loss and much more if proper testing isn't carried out, then your live website might be done.
4. Not Setting Up Selling Locations
Have you ever experienced order cancellations in a particular region where the business store doesn't deliver the product? Well, you are not alone. This is one of the most common mistakes made by new businesses especially. Their selling locations are not specified; thus, when a particular customer fails to place their order, it earns their business negative ratings and reviews.
It is, however, an easily avoidable mistake. Simply go to WooCommerce > Settings > General, find an option for setting the "selling location," and choose your preferred location from the dropdown menu.
5. Overlooking Security
Caught you by surprise? Nope. This is still pretty much a mistake many Woocommerce businesses routinely make. Webpages selling on Woocommerce fail to provide their sites with proper security, compromising their customers' trust. The business and customer payment information and personal details can be hacked if not protected, this information can be lost and no more customer trust in your brand.
Overcome this common mistake by hosting your website on a trsuted hosting provider, using famous and licensed plugins and themes also install a security plugin. To ensure customer trust in your website, install an SSL certificate that is readily available separately as well as part of your managed WooCommerce hosting program at Devrims. Doing so earns your business not only the customer's trust but also ensures profitable sales.
6. Ignoring System Status Report
Even though all of the mistakes mentioned above are easily avoidable, there still exists a fair margin for error. Unknown mistakes can be made in the development process. For Woocommerce stores, there is an in-built system status report feature that is designed to provide you with info and alerts on numerous aspects like:
- Details related to Themes
- Plugins and their updates
- PHP Version
- Web Server Version
Save your business from vulnerabilities and poor performance by keeping up-to-date with these reports. Any problem in the code or system is actively reported to you with plausible solutions.
7. Ignoring Mailing Lists
Email subscription enables you to communicate with potential customers for newsletters, product offerings, discounts, and more. Many online businesses ignore this option and risk losing a chance at profitable marketing. Keep your customers returning to your business by choosing to set up an engaging mailing list.
To run a profitable online business, you must ensure performance, security, system updates, backup policy and customer engagement. Resulting a smooth client experience and an increased conversion rate. In today's world, every single little thing that can give your business an edge over your competition counts, and the tiniest of mistakes (that are actually avoidable) can cost you dearly.
Keep your online store flourishing with this guide to the top mistakes businesses make when selling on a woocommerce store.
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