One of the first cloud systems in the world is Salesforce. It has the unmatched capacity to link everything, combine data from various sources, and provide a real-time and unified view of the parts.

Businesses that have used Salesforce Marketing Cloud Services have undergone revolutionary changes because of the CRM Company.

Salesforce constantly aspires to innovate to continue offering its clients the most connected experience across various industrial verticals. Such a year was 2018 when Salesforce unveiled the Education Cloud for Higher Education and CRM services for the higher education market.

Salesforce said in its official blog post announcing the Education Cloud, "We're glad to say that Salesforce.org has been there, walking side-by-side with the community, throughout this journey. In addition to ensuring that each school transforms successfully, we have prepared the path for other institutions by creating open-source standards, a typical data architecture, reliable solutions, and shared best practices.

We're moving forward with our commitment to this industry today. I'm pleased to announce the launch of Salesforce Education Cloud for Higher Ed, which will serve the needs of the higher education sector.

Later in this article, we shall cover some of the Cloud's unique advantages in the education sector. First, let's quickly explain what the Education Cloud Salesforce is.

Understanding the New Technology of Education Cloud

Systems for managing customer relationships are becoming essential across all industries. With its recently released Salesforce Education Cloud for Institutions, Salesforce has improved the CRM industry.

With the help of this cloud platform, educational institutions may see students as potential clients and obtain insightful data to draw them in, keep them around, and provide the best services possible.

Students have various questions, and thanks to the education cloud, universities can give all the data in a consolidated and uniform way. Additionally, by using this platform, institutes can benefit from tailored marketing & communication.

You must be wondering what else you can do with the education cloud at this point. The list of functionalities is extensive, but the following are some of the most crucial tasks that colleges can complete:

• Improve engagement with prospective students.
• Forge close bonds with current students.
• Create simple connections with parents, alums, and other stakeholders in a direct, simple, and meaningful way.

Therefore, if you are in charge of an institution of higher learning, prepare to create a linked learning environment.

Innovative Elements of the Education Cloud

According to the company's official data, the number of students enrolled at universities and other higher education institutions that have chosen to use Salesforce's implementation services has increased by 11%. The Salesforce CRM for Higher Education aids the recruitment and admissions processes at higher education institutions.

The Salesforce Education Cloud Implementation has many features, some of which are listed below:

View from Stakeholders, a Whole

The college or institute is home to a large number of people. These stakeholders include prospective students, alums, benefactors, affiliates, and other parties. You may maintain a consolidated record of all of these stakeholders from various sources (social, mobile, Cloud, etc.) with the aid of the education cloud.

More assistance for students

Numerous student-friendly aspects of the education cloud enable universities to increase and deepen student involvement, streamline college services, present job prospects, and provide unified counseling. Additionally, this technology gives universities a 360-degree view of each student and enables them to interact on their preferred device.

Simple to Recruit

With the help of this platform, higher education institutions can improve their admissions and recruitment procedures. It gives you consolidated access to all the necessary data in one location. Colleges may effectively reach out to potential students, attract the best candidates, and increase recruiter productivity.

Admission Link

It is a CRM software for admissions that provides specialized solutions based on the needs of admission offices. Colleges can engage with applications in a meaningful way and benefit from a seamless admission management process with the aid of this CRM system.

Individualized Marketing

Utilize the potential of the education cloud to increase enrollment while reducing marketing expenses. Your admissions and recruitment team is given the tools and resources they need by Education Cloud to manage and cultivate a pipeline of qualified candidates. Colleges and institutions can also start targeted marketing focusing on results across various mediums.

You may learn more about your prospects' data using Education Cloud marketing. This platform also enables you to 2make use of the power of AI analytics, optimizing every integration with your stakeholders and accurately calculating marketing ROI.

Effortless Collaboration

Every college or higher education institution only operates effectively when there is effective departmental collaboration. You can perfectly coordinate all the departments with Education Cloud and increase efficiency. Through the Education Cloud's aid, students and departments have a seamless and fluid-linked experience and increased engagement.

Benefits of Education Cloud for Institutions and Colleges

Currently, communicating with widely dispersed stakeholders presents particular difficulties for educational institutions. The problems are brought on by changes in the demographics of students worldwide.

Around seven million non-traditional students attended college, was discovered through a survey. It indicates that they are older than 25 and prefer to combine work or childcare with schoolwork.

The Salesforce Education Cloud Benefits are described in the following points:

·      The cost of IT has been reduced by 60% for educational institutions that have chosen Salesforce integration services.

·      There has been an 80% rise in worker productivity at colleges.

·      Colleges have seen a 40% increase in student engagement since using Salesforce Education Cloud implementation services.

·      Take advantage of an increase in admissions by hiring a Salesforce Higher Education cloud consultant.

·      Alumni participation, funding, and alum numbers are all rising.

·      Salesforce Education Cloud is a free service.

Qualifying educational institutions can get Salesforce products at a significant discount and even a free Salesforce org with 10 Lightning CRM Enterprise Edition Licenses for Sales and Service Cloud through the Salesforce.org Power of Us initiative.

The Education Data Architecture of Salesforce Education Cloud offers an education data architecture for a comprehensive view of students, courses, programs, etc. The Cloud offers solutions for every stage of the student lifecycle, such as alum databases, recruitment CRM, enrollment management, and academic counseling.

What is the role of Salesforce CRM in higher education schools and universities?

Salesforce.org has concentrated on ensuring that technology is used to connect education (more specifically, higher education at the College/University level) to improve the whole experience. They work to make everything about life on a college campus simple, student-focused, and linked. They support community-driven innovation, educating students for the future workforce, and bringing institutions together to rethink the entire student experience.

Salesforce links campuses to its Cloud to enable all the services a college student needs in one location. Additionally, the Cloud provides alternatives for individualized marketing and communication, allowing the institutions to interact directly, authentically, and more meaningfully with potential students, existing students, alums, parents, and other stakeholders.

Higher education institutions use Salesforce more and more to interact with, market to, attract and keep alums and contributors. According to a poll, 38% of respondents use the "Education Data Architecture," and 76% claim that Salesforce makes their work easier. Forward-thinking colleges have recently implemented the Salesforce Education Cloud and universities like Stanford, University of Southern California, Purdue, Rutgers, UPenn, Notre Dame, and Michigan State to support modernizing their fundraising, individualized engagement, and AI-powered research.

Conclusion

The introduction of the Salesforce education cloud signifies that the education system will soon become more streamlined and effective. Both the universities using it and the students and alums place equal value on the platform.

Engage a Salesforce consultant, and prepare to see what higher education will look like in the future.