Direct Mail Marketing Companies

A number of MCA providers face failures in acquiring leads through their marketing efforts.

Lead generation experts can help you through result-oriented and smart marketing strategies.

To guarantee HIPAA compliance, businesses that deal with protected health information (PHI) must have the physical, network, and procedural security checks in place and implement them.When delivering healthcare communications on a large scale, it's all too easy to ignore compliance issues.

Staying compliant and avoiding multi-million dollar penalties is easier with a HIPAA compliant direct mail partner who offers automation and monitoring.What are the marketing requirements under HIPAA?While there are strict privacy regulations regarding PHI for marketing reasons, healthcare practitioners are allowed to utilize it when communicating about their products and services.This implies that a healthcare practitioner might advertise a new device or service to its patient database.

It's not a problem for a healthcare practitioner to send a flier about a new weight-loss program to all obese customers, even if the therapy they underwent was not for obesity.However, it is not acceptable to sell or transmit that same patient data with another company for marketing purposes, which takes us to the second, and arguably most crucial, element of the HIPAA standards for direct mail: data protection.

Most importantly, a HIPAA compliant direct mail must be aware of these laws.Understanding the information and delivery constraints imposed by HIPAAThe essential thing to understand about a direct mail campaign is what you can and cannot mail.

However, any information that may reveal a person's identity must not be included, such as:Identification information:Driver's licence number, IP addresses, photographs, birth date, social security numbers, biometrics, and addressContact information:Emails, contact numbers and addressesHealthcare information:record numbers, financial position, provider identities, treatment plans, and diagnosisYou may mail the following information:Correspondence like invoices, letters, and statementsInformation on various treatment choices or medical treatments that is educational.Benefits or coverage explanations (EOCs and EOBs)Notices about possible security breaches or workplace announcements in generalHealthcare organizations should not send via ordinary mail any health data.

It violates HIPAA and puts the receiver's privacy in danger if anyone other than the intended receiver opens the mail.

Communicating effectively with both potential and existing customers should be at the forefront of every business owner's mind.

Direct Mailing involves sending something directly to a customer through the postal service and while anyone can send a flyer to potential customers, there are proven steps that can help a business grow through direct mail.Mail That Stands OutWhen sending direct mail, getting the customer to notice your piece of mail is the first step in gaining a new customer through your message.

Catching the customer's eye through use of color, effective design and special things like personalized touches all pull weight in making your mailer stand out from the crowd.

Because of this, most direct mail service providers will also provide some kind of graphic design services to help their clients send the most effective pieces of mail.

Strong OfferAfter the initial look of the piece of mail, the most important aspect in converting customers is that the mailer has a very strong offer associated with it.

70% of people say that they will return to a business they have already frequented if they receive a mail offer that is strong enough, which goes to show the importance that direct mail can have in relation to sales.

Documents that are of private in nature like tax forms, medical information, invoices include customer information may sometimes be delivered to wrong recipients and can cause security risks and severe damages to the sender.The enterprise solutions have introduced print to mail feature to overcome the problem.

The industry should meet the compliance as the non-compliance may damage the reputation of the brand as well as paying a very high amount as fines.Print to mail compliance has given core importance to the secrecy of consumer information using the print to mail technology and process and thus safeguards the mail operations and information contained.

Thus processing sensitive information in the industry has strictly adhered to the law for achieving the concerned industrial compliance.

Mail operator is responsible to identify the personal identification of a customer.

Personal identity is any information concerning the individual to distinguish his or her identity which may be intertwined with other information.

While sending mail, the businesses should ensure that it contains the following criterion :Recipient’s NameSocial Security NumberDOBOther identification details like Address, Mother’s maiden name, etc.Healthcare information needs HIPAA compliance as all the details related to the patient should be secure and safe while dealing with it.

More and more people are willing to spend a great deal of money for their near and dear ones.

Holidays highly influence retail and seasonal shopping is something that retailers can safely count on even today.If you run a business, whether it is a shoe store or a clothing brand, you must participate in this trend.

The best way to leverage this festive season and elevate your brand is to have a solid marketing strategy in place that incorporates direct mail marketing or digital marketing – either one of them.This blog will talk about the points that will help you decide which one is ideal for your strategy this holiday season.

Let’s take a look at Direct Mail Marketing vs. Digital Marketing.Cost-EffectivenessAlthough you need to put in more effort and time in direct mail marketing, even after considering the standard courier rates and the total cost that goes into the things used to prepare mails, it turns out that direct mail marketing is comparatively cheaper than digital marketing.

The reason being that the majority of the websites will charge the advertisers a fixed amount to display their ads, which can be both costly and doubtful since we don’t know about its effectiveness.On the other hand, with direct mail marketing, advertisers can choose to send out a small shipment first for testing, which will help you save more money and give you the opportunity to make improvements if required.

This also allows you to upgrade your choices once you see the initial results and customer response to your mail.Response RateDirect mail marketing takes a more targeted approach, and therefore, it also receives a much higher response rate as compared to digital marketing.

Print your Business marketing materials in full color with top qualtity and on-time delvery to promote your events, brand and business.

Feel free to contact with DFW Printing Company. 

Plastic Mailers offers the most professional looking plastic postcards and gift card mailers for direct mail marketing campaigns that work & deliver results.

RESURGE is the first of it's kind automated real estate referral marketing system combining old school cards in the mail with automated notifications & follow up.

Writing Postcards Direct Mail Services is trending for a long time; still, many people cannot write unique postcards.

It does not matter why you are printing a postcard, but it should be catchy and impressive.

So next time you publish a postcard, print it like a professional.

Your postcard should be so promising that none can neglect the massage or brand you are trying to sell.

In this post, all of your printing postcard queries will short out.