The Programmatic Advertising Global Market Report 2021-31 by The Business Research Company describes and explains the global programmatic advertising market and covers 2016 to 2021, termed the historic period, and 2022 to 2026, termed the forecast period, along with further forecasts for the period 2026-2031. The report evaluates the market across each region and for the major economies within each region.
The reports have been updated with the most recent Ukraine-Russia War impact on market growth for all 27+ industries. The reports also provide possible solutions and opportunities for surviving this crisis.
The Programmatic Advertising Global Market Report 2022 covers programmatic advertising market drivers, programmatic advertising market trends, programmatic advertising market segments, programmatic advertising market growth rate, programmatic advertising market major players, and programmatic advertising market size.
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The programmatic advertising market report provides in-depth analysis of the impact of COVID-19 on the global programmatic advertising industry along with revised market numbers due to the effects of the coronavirus and the expected programmatic advertising market growth numbers for 2022-2031.
The global programmatic advertising market is expected to grow from $6.06 billion in 2021 to $7.38 billion in 2022 at a compound annual growth rate (CAGR) of 21.77%. The global programmatic advertising market is expected to reach $18.42 billion in 2026 at a compound annual growth rate (CAGR) of 25.67%.
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Programmatic Advertising Global Market Report 2022 is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The chapter on the impact of COVID-19 gives valuable insights on supply chain disruptions, logistical challenges, and other economic implications of the virus on the market. The chapter also covers markets which have been positively affected by the pandemic.
TBRC’s report covers the programmatic advertising market segments-
1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media and Entertainment, Retail, Travel
The table of contents in TBRC’s programmatic advertising market report includes:
1. Executive Summary
2. Programmatic Advertising Market Characteristics
3. Programmatic Advertising Market Trends And Strategies
4. Impact Of COVID-19 On Programmatic Advertising
5. Programmatic Advertising Market Size And Growth
.....
26. Africa Programmatic Advertising Market
27. Programmatic Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Programmatic Advertising Market
29. Programmatic Advertising Market Future Outlook and Potential Analysis
30. Appendix
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Lack of transparency: One of the biggest challenges with programmatic comes with the transparency of the ads, such as where they are being posted, their placement, who sees them, etc.
Some agency trading platforms have also been accused of concealing information about their margins.
However, as buyers become more vigilant, sellers are forced to employ measures to improve trackability and transparency.
The adaption of more secure purchasing methods is underway and is poised to help reduce losses due to digital fraud.
Lack of understanding: Knowledge and skills gap is quite understandable especially for a relatively new technology.
Metrics and measurement: A common issue with programmatic is the lack of access to accurate and detailed metrics to help marketers quantify the results of their ad campaigns.
