Click here to know how to start a fundraising campaign and raise money for you campaign successfully.
https://whydonate.nl/en/blog/fundraising-campaign/
What Makes A Successful Fundraising Campaign?
There can be many reasons for using the pro tips for a successful fundraising campaign, but fundraising experts see the following a lot:
- Meeting someone personally as a fundraiser can help to build a relationship with them, a future donor, in a way that no fundraising campaign or technique can do.
- One-on-one interaction enables a personal approach.
- The agreement to meet someone in person already indicates that this person is interested in donating.
- It’s a lot harder to say ‘no’ in person.
How To Start A Fundraising Campaign?
1. Make Sure You Get The Basics Right
Don’t start work haphazardly with a (personal) fundraising campaign. This can lead to you wasting valuable resources of the organisation which could have been used better elsewhere.
First of all, you need to have a clear general context. Take your time to read up on the mission, vision, and goals of your organisation, after which you should look at your fundraising campaign as a whole. What do you hope to achieve with your fundraising campaign? What is your general target or goal? Who will benefit from your fundraising campaign?
How much money will you need to raise, or how many donors will you need to bring in?
Have a look at previous fundraising campaigns and the outcomes. This will help you to set realistic targets.
Additionally, make a detailed overview of the costs attached to your fundraising campaign, such as finances, time of employees, marketing and promotion, supplier contracts, start-up costs, and so on. Always make sure you include extra money in your budget for innovation and unexpected costs. Keep your employees and their skills in mind.
This will help you to get the basics right, which in turn will make sure that your fundraising campaign will have the intended impact and use for your non-profit organisation. It will also help you to establish the scope of the campaign.
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