The first thing that should come to your mind, while selecting Startup Names is that who all are going to approach or search for your startup? Are you targeting any specific audience on the basis of age, sex, place and is your target audience going to change with time?
These are some extremely important questions that should hit your mind when you are towards your first step of naming your brand.
Let’s look at a few examples to understand such situations: In case your startup is targeting audience on the basis of age, such as kids, your first target should be the parents of these kids who are going to fall in love with what you have to offer. Likewise, if you have beauty products specially for girls and women, in addition to targeting women, you also need to understand that boys who have girl friends or men who are married, can also approach your store to look out for products for their partners. In a similar way, your target audience can also be decided on the basis of country, place or region. In case you are currently operating in a specific region, you can look out for startup names on the basis of regional language, however, at the same time, you need to be sure of future expansion, as name change in the near future would not be a good idea.
This way, it is essential to first understand your target audience and then conclude the selection of business name for your startup.
Word of mouth is a great aspect and plays a very important role in advertising for your startup when you have just entered the market. Spreading a word of mouth is impossible in case your Startup Name is difficult to remember.
Let’s look at a few tips which are going to be helpful in this case
Selecting Short Startup Names: When it comes to memorizing someone’s name, it is obviously easy to remember or recall short names. Understanding this fact, it is always beneficial to have short business names, as it helps all your potential as well as existing customers to remember your startup. Not only they themselves can return in future needs but can also help in referring your organization to all of their friends and relatives.
Targeting Industry specific terms in the brand names: Industry specific terms make it extremely easy in understanding the nature of your business and are a marketing tactic in itself. Such brand names can also help in getting your business website rank well on all the search engines, this way you are going to target the online customers as well. Just adopt the thought process of your customers while selecting the terms that can be used to search for the startups such as yours and you are done.
