Technological advancement couldn’t have happened without the advancement of the internet, after all, it takes two to tango. The Internet has gone from being used by the big-shots conducting important tasks, to almost everyman using it as a basic necessity. The field of the internet is quite vast and has so many dependents on it. Can you think of going about your day without making the use of the internet even once? I didn’t think so. It has become one of the basic essentials and not to mention so many opportunities that come with it. Like any other area of technology, the internet is also growing constantly and advancements are being made of the regular. The development of internet technology shows a clear illustration of how fast-paced the world has become.
Let’s have a look at the top advances in internet technologies
- Quantum Communications
Quantum Communications is a new development and a subset from the field of quantum physics. But how is it affecting internet technology? The Internet, though very advanced and beneficial, is not really safe from cyber-attacks like eavesdropping. To help face those challenges, researchers have come up with a communication network using quantum physics that facilitates the achievement of those levels of security and privacy which wouldn’t be possible with the use of vintage internet. There is a process of encryption and decryption that makes use of the quantum key distribution (QKD) which is basically the creation of secret keys and encoding it using random 0 and 1 strings. These communicating systems use quantum networks for smaller distance and quantum repeaters for longer distances. It is still a work in progress but shows a promising future.
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One more year has come and with it also come the challenges that you will have to face in your online marketing strategy in 2019 , since although little by little you have been outlining how to reach your consumers, new technologies and the use of different Devices that change day by day create the constant need to keep you informed about new trends .Big trends that you should take in your online marketing strategy in 2019In order to reveal the top five trends that publishers and experts should take into account when planning their online marketing strategies in 2019, Teads , the global media platform, shares this study with us.Mayra Contreras , country managing director for Mexico at Teads, assured that “in 2019, the technological innovations that began to set the standard in online advertising during 2018 will reinforce their presence, thus increasing opportunities for companies during the following year ” , so without further ado we present them below: Virtual and augmented realityOne of the most effective strategies for brands is to resort to good storytelling , since in this way they can create much more immersive and emotionally compelling experiences.The augmented reality (AR) and virtual reality (VR) will be one of the trends that will help you in your online marketing strategy in 2019, as it will build narratives that reinforce that link and will improve the consumer experience , enhancing the impact of advertising.Image: TeadsYou can achieve this through formats capable of generating emotions , which will be related to increased sales, which according to Teads may be 75% effective.Image: Teads Personalize content using Artificial IntelligenceOne of the most important advances in 2019 for digital advertising is having the ability to create personalized campaigns with which you can generate more interaction with users.And is that the goal of online marketing campaigns in 2019 is to have direct conversations with consumers , who can connect with their individual tastes and needs.Image: TeadsAs artificial intelligence technologies continue to evolve , you will be able to have more automation in processes , in addition to creating an in- depth analysis of consumer habits through algorithms that make campaigns less intrusive and much more relevant.
Mobile videoAccording to data from the Mobile World Congress Americas (MWC Americas) 65% of all internet connections in Latin America are made through a Smartphone, this without mentioning estimates that ensure that during 2019, the total number of cell phone users globally it will reach 5 billion.This highlights the importance of creating strategies that are mobile from the beginning .
However, due to the differences between the operating systems (Android, iOS, apps, etc.)
the main trend will be to design mobile first campaigns , which focus on creatively solving the challenge of reaching your audience on any channel and on multiple screens.
The importance of Chatbots growsAlthough we have known chatbots in recent years , these artificial intelligence tools for social networks and platforms aimed at customer service, will soon be something much more common, managing to be an integrated element within video formats .
Voice interactionAs of today, voice communication is the favorite of users .
As well as the latest metals, bearings, turbo engines, and fuel systems, modern airplanes are in constant development with new and improved technologies coming into being every year.
And, finally, it can be precision-made to the most accurate degree, meaning that, in time, this new technology could mean even better definition and speedier, more efficient planes.
In normal times, around 400 airplanes take off every hour around the globe - this number could be increased if operations were less expensive.
Issues of carbon footprint aside, the development of lighter-than-metal materials could have a profound effect upon global travel.
Artificial IntelligenceAI is set to change the world, and that includes the realm of aviation.
Advances in computing mean that this futuristic-seeming technology is now not only being developed but being implemented.
