The constant evolution of technology has bought about significant changes in marketing. Nowadays, digital marketing is a popular career option for students. Companies from around the world are on a constant lookout for good marketers. But you may not find any such degree to become a digital marketer. Thus, online marketing certifications and programs are the solutions.
Since digital marketing constantly evolves, pursuing a degree in this domain is not prudent. However, you can learn digital marketing and the changes in question with online programs. You can also do this from the comfort of your own house and at your own pace.
You can pursue online marketing programs depending on your needs and specialisation. For instance, you may pursue a certification in Google Ads for Google specialisation. Or a HubSpot certification in Content Marketing for HubSpot specialisation. It depends on you!
But, it's a real challenge to find good online marketing certification. Thus, this article will help you explore the top marketing certifications and boost your earnings. So read on!
Top Online Marketing Programme to boost your knowledge and Earnings
The real power lies in knowledge for digital marketers. That is why you must pursue marketing certifications that are genuinely worth it. A good marketing program also helps you unleash your true potential.
Given below are the Top 10 online marketing certifications to boost your earnings and knowledge:
Certification course in Google AdWord
The marketing certification is by Google for understanding Google Ads. This online marketing program gives exceptional and in dept knowledge of Google Adwords.
It's mainly for individuals who want to pitch ads to customers over advanced channels. The certification lasts for one year from the date of exam clearing. This program is free of cost and created by Google.
Certification course in Google Analytics
This certification will teach you how to analyse marketing activities. These are necessary for running a successful ad campaign.
Google Analytics is especially beneficial as it's the leading platform for data analytics. The course is free, and all the course materials are on the website, along with easy navigation and understanding for beginners.
IIM Lucknow Advanced Programme for Senior Marketing Professionals
This course is an advanced marketing analytics online program backed by IIM Lucknow. It grooms marketing aspirants into marketing leaders. Individuals learn to think about customer value propositions while creating marketing strategies.
This course helps you in developing, implementing and controlling successful marketing campaigns. By the end of the program, you will solve problems, think strategically, and seek solutions.
HubSpot's Certification in Content Marketing
HubSpot is among the most popular websites for digital marketing. Learning content marketing at HubSpot is highly beneficial. You can attain a certificate and learn from a leading company in the marketing field.
The online marketing program will be well structured, with many real-world problems. Along with this, it will be beginner friendly and divided into 12 subdivisions for better understanding.
HubSpot's Inbound Marketing Certificate
Inbound Marketing is a subdivision of digital marketing that has gained traction. Through this course, you can successfully learn and conduct inbound marketing moves.
This certification is a short course-backed certificate and teaches in practical and new ways. It covers essential topics like lead generation, content creation, and social promotion.
HubSpot's Certification in Email Marketing
Email Marketing has helped for years with lead generation and closing deals. Email marketing is a prevalent marketing technique used by marketers for promotion. Thus, this course is a must-do online marketing certification course for beginners.
This course sets up actual world implementations for email marketing. It covers anti-spam compliance, converting email sends, mobile optimisation, etc.
Content Marketing at Content Marketing Institution
Another desirable marketing skill to acquire is content marketing. Learning it from a prominent institution like the Content Marketing Institution would be best.
The course teaches everything from basics to advanced. Thus, it makes mastering content marketing easy.
Facebook's Certification in Blueprint
Advertising on Facebook has become essential for all businesses. This online marketing certification teaches strategies to run Facebook ads and get remarkable results.
This is created by Facebook itself and costs $150. It consists of a bundle of courses for better understanding. You can also expect sufficient learning material to support your preparation.
YouTube Certification
YouTube is among the most used applications, and YouTube marketing is a must. This course helps in developing skills to initiate a successful YouTube marketing campaign.
It holds tests to assess your skills and helps in generating marketing skills. Since video marketing is a trend, it also opens up many opportunities.
Digital Marketing Certificate at GetResponse
This certification is an online marketing program that covers various topics. You must complete the fundamentals course of digital marketing at GetResponse to achieve the certification.
The course costs $199 and provides dual certification - inbound sales and digital marketing. It has various organised sub-sections for better understanding.
Conclusion
Digital Marketing is an upcoming field full of certifications. But, it would be best if you held highly reputed certifications to get the right skills. Also, it will boost your income and knowledge.
IIM Lucknow Advanced Programme for Senior Marketing Professionals is an exceptional marketing program. It is essential for advanced marketing analytics and perfect for intermediate-level marketers.
So, don't wait and start learning now!
