In 1971, Herb Kelleher set up a new airline with just three planes, the Southwest Airlines.
Today, it is the largest low-cost carrier globally, with more than 46,000 employees across 3,400 Southwest Airlines booking a day.
One of the main reasons is Southwest’s exceptional customer service policy which aims to provide its customer with the best flying experience.
In 2016, Forbes contributor Shep Hyken described how the Airlines turned a moment of misery at the airport into a moment of magic by its great response in handling a crisis.
This customer strategy has earned the airlines a reputable and trustable name and sustained its profit-making capabilities through the years.
The brand’s achievements can be traced back to its core beliefs, which are:It’s improving management.It is being aware that they are a customer service brand and sticking to that idea.It ensures if the consumer is satisfied and provides a comfortable flying experience.It tries to uplift the company spirit of the employees by backing them.It tries to employ non-problematic staff, which leads to a smoother working experience.The airline is synonymous with its service, but the brand’s most significant patrons are its employees.