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Here’s Why Your Website Needs Effective Typography

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Here’s Why Your Website Needs Effective Typography

Be it our phones or the front of a store, we are surrounded by text and clearly reflect on the power of the written word. Typography is the process of adjusting the text within the design of the website and presenting it in a professional way that is easy to read and understand.

Also Read : Good Design: A Key to Branding Business Success


Apart from the purpose of clear reading and understanding, typography has several reasons explaining why it is important:

  1. A clear medium of communication: No matter what a website is about, the arrangement of typography easily determines the sort of information it provides. The arrangement of typography reflects a clear medium of communication that gives information.
  2. Helps build brand recognition: Typography, if done in a consistent pattern using the same or different font, adds great value to your company brand. It works as brand recognition and identification for the viewers.
  3. Reflects professionalism: The correct use of font styles and sizes in a website and its design reflects professionalism. It works to gain the trust of the customers.
  4. Influences decision making: An eye-catching typography is considered to be more persuasive in nature and has a profound effect on the way people acknowledge the listed information.
  5. Holds attention: Using creativity in typography not only results in highlighting the text but can also result in attracting the major attention of the readers.

Even though typography is often overlooked, it is a crucial aspect that supports user interface design and is used by top web design companies in Delhi.

Related : The Essentials of Enterprise Resource Planning Software



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