Building a Dynamic and Robust Website

There are multiple ways to support a cause and raise awareness. However, one of the best ways is to create and build a website that helps you to communicate with larger audiences and increase awareness about your cause. Whether you are new in the business or have already been in the market for a long time, creating a website for your non-profit organization can be a daunting and highly complex task. However, you don’t have to worry, WordPress has got you covered.

Having a website can bring ample benefits to your non-profit organization or the campaign you are running. However, often the most difficult step is to understand how and what needs to be done. And this article is there to guide you and is going to help you in a website design company.

Steps of building a website for your organization

1.       Select the WordPress plan

The first step to get started is to create an account on WordPress and select the plan that best suits your business. Most of the paid plans offer a free domain name for up to 1 year from the date of registration. However, a large number of domain names are available across the web which makes it absolutely necessary to ensure you select a domain name that matches the needs and brand image of your business.  But there is a large possibility that if your selected domain name is not available, you need to modify your domain name before making any purchase decision.

Remember, whatever domain name you select, should not be representative of your brand but also should help your business to reach your target audience effectively and vice-versa.

2.       Selecting the correct hosting

 Once you choose your domain name, the next step is to identify and select a hosting platform that is best for your business. After all, building an eCommerce website with WordPress requires a separate hosting platform. There are ample of different hosting platforms available which makes it more difficult to choose. However, hosting platforms like SiteGround and Kinsta are some of the amazing hosting platforms for WordPress websites.

For instance, SiteGround is an amazing hosting platform that is not only affordable but also has a range of specific add-on features which will help you to host thousands of visitors every month.

No matter what hosting platform you use, just follow the prompts and see how your business is set up quickly and in no time.

3.       Selecting an appropriate theme

One of the benefits of building an eCommerce website with WordPress is the different choices of themes to choose from which can effectively represent your business to your target audiences. These themes are already built-in and can be easily installed on any website. Besides, these themes are highly customizable wherein a customized theme can be used to align with your brand image.

The cost varies from theme to theme which is still affordable and convenient to use. And for charity or non-profit organizations, WordPress is a perfect way to start. All you need to do is keep in mind certain things: the purpose of your website, your brand, and what message you want to convey to your visitors.

4.       Identify and use the correct plug-ins

WordPress is already built-in with lots of plug-ins that offer different functionality that range from general things like making websites faster to advanced plug-ins like charity donations which are themselves complex plug-ins. This is very important as the way donations are being made has changed rapidly which makes it imperative to have different options and plug-ins. For instance, some prefer making cash payments whereas some prefer online through links as well as old-way fundraising events.

No matter what type of payment their visitor used, to sustain donations, you’ll need different plug-ins. You can make use of GiveWP, PayPal donations, Charitable, or Donations made easy are some of the amazing plug-ins offered by WordPress which can help in building an eCommerce website with WordPress.

All you need to do is select plug-ins that best represent and work for your charity business.

5.       Create a unique content

Once you have finalized the theme and plug-ins, the next step you need to do is to create and upload unique and dynamic content that effectively conveys the message that you want to deliver. High-quality content is essential, especially for non-profit organizations that are looking for donations by reaching people across the globe.

Make sure your content is clean, crisp, well-written, and easy to read for diverse groups including special-abled people. Once your content is uploaded, you need to make sure you optimize your content to reach the correct audiences. Includes images, videos, and animations that are not only of high quality but should also be representative of your brand.

6.       Add additional features

The ultimate aim of your website is to keep your users engaged and the best way to do so is to add additional subscription signup which will make it easy for you to keep your visitors engaged in the long run. Besides, this will help you to share all relevant content as well as announcements from time to time. For instance, you can send monthly newsletters which will keep your subscribers updated with all the happenings around your organization.

Final thoughts

WordPress.com offers ample features for designing your website from scratch which makes it easy for your eCommerce website or charity business to thrive easily in the market. However, designing a charity website can be a daunting and complex process, however, with correct guidance, you can create a robust and dynamic website.

And the best way to do it is to get started with WordPress.

 Just make sure you have a purpose in place as it will impact almost every aspect of your business, especially setting up eCommerce on WordPress. Once you know your purpose, the next step is to identify all relevant plug-ins, select the right hosting platform, and decide what additional features you want to include. And once you are aware of this, you are on your way to designing your website.

So, what are you waiting for?

Make use of these steps and start your journey towards building a website that represents your brand.